Responsibilities

• Strategic Business Partnership: Serve as a key marketing advisor to U.S. commercial business units.
• Develop annual and multi-year marketing strategies using a combination of push and pull-marketing aligned with revenue growth objectives.
• Translate business priorities into structured marketing roadmaps with defined milestones and measurable KPIs.
• Present marketing plans, budget recommendations, and performance results to stakeholders and executive leadership.
• Influence marketing/advertising decisions and resource allocation based on commercial impact and data insights.
• Execution & Project Management: Lead integrated, multi-channel marketing initiatives from strategy through launch and post-campaign analysis, ensuring alignment with commercial objectives and defined KPIs.
• Scope deliverables clearly, work with global, cross-functional teams to drive execution on brand, on schedule and within budget.
• Provide executive-ready updates outlining strategy, progress, expected impact, and performance results.
• Proactively identify risks, resolve challenges, and implement mitigation plans to maintain timelines and quality standards.
• Maintain end-to-end ownership of marketing initiatives, stepping in to support tactical execution as needed, including facilitating production logistics, coordinating recordings, overseeing compliance and proofing, and ensuring rigorous quality control across all deliverables.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 10–15 years of progressive B2B marketing experience, preferably within financial services, commodities, capital markets, or payments.
• Demonstrated success driving digital media and performance marketing strategies tied to revenue growth.
• Strong executive presentation skills, with the ability to confidently present strategies, results, and investment recommendations to leadership.
• Exceptional written and verbal communication skills, with the ability to translate complex data into clear, compelling narratives.
• Proven project management experience leading complex, cross-functional initiatives with multiple stakeholders.
• Experience with marketing automation and CRM platforms (Microsoft Dynamics preferred).
• Strong commercial acumen and ability to connect marketing performance to business outcomes.
• Ability to operate independently while influencing across a matrixed global organization.
• Advanced strategic digital marketing planning.

Preferred

• Experience in public company environment preferred.
• Financial services experience (fintech, commodities, capital markets, or payments) preferred.