Marketing & business mgmt

Responsibilities

• Develop and execute integrated marketing strategies across digital, print, social media, and advertising channels to maximize brand visibility and engagement.
• Manage marketing campaign planning, implementation, and performance analysis using tools like Google Analytics and web analytics reporting.
• Lead content marketing efforts including copywriting, content creation, and graphic design to produce compelling materials for various platforms.
• Oversee social media advertising campaigns on platforms such as Facebook and other social channels to boost reach and conversions.
• Implement marketing automation tools and CRM systems to streamline campaigns, nurture leads, and improve demand generation marketing efforts.
• Collaborate with product management teams to align marketing initiatives with business objectives and support B2B marketing strategies.
• Manage budgets for advertising sales, print advertising, digital campaigns, and promotional activities while ensuring optimal ROI.
• Supervise and mentor marketing, advertising, or public relations teams to foster a high-performance environment focused on innovation and results.
• Conduct market research to identify trends, customer needs, and competitive insights that inform strategic decisions.
• Drive cross-functional collaboration with sales, creative teams, and external partners to ensure cohesive campaign execution.

Requirements

• Proven experience in SEO (Search Engine Optimization), multichannel marketing, and performance marketing strategies.
• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for content creation and graphic design tasks.
• Expertise in content marketing, copywriting, email marketing, social media marketing campaigns, and social media advertising campaigns.
• Hands-on experience with marketing automation tools such as HubSpot or Marketo; proficiency in CRM systems like Salesforce is a plus.
• Skilled in web analytics reporting using Google Analytics or similar platforms; data-driven decision making is essential.
• Knowledge of demand generation marketing techniques to attract and convert prospects effectively.
• Ability to manage multiple projects simultaneously with excellent organizational skills; experience in marketing project management is preferred.
• Strong leadership qualities with experience managing teams within a fast-paced environment; team leadership is highly valued.
• Familiarity with digital marketing best practices including Google Ads (AdWords), Facebook Advertising, print advertising strategies, and cross-channel integration.
• Exceptional research capabilities combined with strategic thinking to develop innovative campaigns aligned with business goals.