Responsibilities

• Act as the M&BD lead expert for the global T&L team.
• Collaborate with sector leadership, M&BD team, and others to design and execute a global strategy that aligns with firm objectives and strengthens market position in the T&L and A&M sectors.
• Lead and support the development of the T&L and A&M sectors yearly business plans and ensure implementation that supports the global sector strategy.
• Plan, create, and manage the implementation of marketing communications, including seminars and client events, CLE trainings, client facing materials, external conference attendance, and web and social media content
• Lead on directory and award submissions for relevant rankings and publications
• Support input coordination for sector specific thought leadership publications
• Collaborate with the PR team to implement profile-raising strategies for the sector and individual partners
• Conceptualize and support client seminars, webinars, and other marketing events, managing materials, supporting vendor selection, developing client communications, and handling day-of logistics and follow-up reporting
• Evaluate, coordinate, and execute sponsorships, as well as negotiate agreements and manage participation in sponsorships, to ensure that the firm maximizes return on its investment
• Foster relationships with industry associations, leveraging sponsorships to drive client engagement