Responsibilities

• Proactively identify, develop and implement effective marketing and business development strategies for assigned practice groups.
• Creation of relevant key messages and general marketing materials; including the development of new practice profile descriptions and matter lists.
• Manage Proposal/RFP process in its entirety. Work with stakeholders to identify differentiators and value propositions, prepare response and conduct debriefs following a win/loss.
• Draft content for marketing collateral materials and ensure all relevant practice area materials are updated on the firm’s intranet and external website.
• Working in conjunction with Marketing Communications, manage survey submission development for practice areas as assigned.
• Leverage marketing and business development technology platforms, including CRM, experience management, analytics, and email marketing tools, to drive client development initiatives, improve operational efficiency, and support data-driven decision-making.
• Conduct industry research and develop knowledge about the firm’s referral sources, clients and industries.
• Identify and recommend new products and processes to assist in business development efforts.
• Perform other duties as assigned.

Requirements

• Bachelor’s degree
• 5+ years professional experience in marketing and/or business development, preferably in legal or a professional services environment.
• Hybrid schedule (minimum of 3 days per week in-person in the NY Office)