Responsibilities

• Oversees all aspects of the marketing department including, but not limited to, annual strategy development, budget preparation, goal setting and timeline management
• Leads Hartselle Parks & Recreation campaign development and execution in collaboration with the sales team to accomplish sales and revenue goals
• Succeeds in capturing and effectively marketing the experiential aspect of tournaments, events, and activities
• Develops impactful industry relationships with tourism offices, tournament operators, and media contacts to position Hartselle Parks & Recreation as a national sports destination
• Utilize cross-marketing to motivate coaches and team representatives to purchase/utilize all available amenities
• Meets financial objectives by forecasting requirements; assisting in preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions
• Accomplishes objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing sales action plans
• Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development
• All other duties assigned by management
• Tactical Skills & Responsibilities

Requirements

• Bachelor's degree in Marketing, Communications, Business, Sports Management, Public Relations, or a related field preferred; equivalent professional experience will also be considered
• 3-5 years of experience in marketing, communications, business development, event promotion, recreation, tourism, hospitality, or a related field
• Experience managing a marketing and/or business development budget; identifying and creating opportunities or promotions to deliver revenue goals
• Measures and reports marketing/advertising campaign analytics to ultimately measure ROI, efficiency, and effectiveness of campaign activity
• Experience managing social media platforms, digital marketing campaigns, email marketing, and community engagement initiatives
• Manages marketing research to gain consumer insights (locally, regionally, and nationally) to identify key selling points for attracting corporate/organization relationships including sponsorship and financial partnerships, or business development activities
• Experience developing partnerships, sponsorships, or community relationships with local businesses, schools, organizations, and tourism partners
• Working knowledge of Microsoft Office, Canva, Adobe Creative Suite, WordPress, and social media management platforms preferred
• Uses multiple platforms or software for a variety of tasks such as cloud file management or project management
• Strong written and verbal communication skills with the ability to create content for a variety of audiences