VP, Enterprise Marketing
Coursera
Mountain View, CA (Remote)
$300K/yr - $350K/yrIn-houseFull-timeSenior level
6 hrs ago
Marketing and Business Development Director
Mukilteo, WA (Hybrid)
$170K/yr – $205K/yrDirector/Executive10+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the cross‑functional BD and marketing engine from market insights to proposal messaging for US sectors and regions.
- Own BD strategy and pursuit messaging across target sectors and regions.
- Lead integrated campaigns, materials, and brand activities to win opportunities.
- Partner with leaders to align marketing and BD with client needs and CRM data for decision making.
Job Description
- Develop and execute integrated marketing and business development strategies aligned with corporate growth priorities.
- Monitor market trends, competitive activity, and regulatory changes to identify new service and geographic opportunities.
- Conduct market and client research to inform pursuit strategies and provide strategic guidance to technical teams.
- Lead marketing campaigns, outreach initiatives, and brand‑building efforts to strengthen market visibility.
- Oversee creation of marketing materials-proposals, collateral, presentations-ensuring clear value propositions and brand consistency.
- Partner with leadership to define annual BD goals, KPIs, and priority pursuits across target sectors and regions.
- Identify and pursue new business opportunities while guiding pursuit strategy, go/no‑go decisions, and proposal messaging.
- Represent the firm at industry events and conferences to build relationships, expand networks, and elevate brand credibility.
- Manage CRM strategy, reporting, and data quality to support informed BD decision‑making.
- Collaborate closely with technical and operational leaders to align marketing/BD initiatives with evolving client needs.
WestLand, a Trinity Consultants Team
WestLand Engineering & Environmental Services, has been a leading engineering and environmental services firm since 1997. For the past 28 years, WestLand has focused on sound science, out of the box thinking, and a service-oriented approach to our consulting practice to meet our client needs. We have grown to become a regionally recognized, award winning environmental and engineering consulting company with 8 offices in Arizona, Nevada, Oregon, Utah and Washington State and over 240 employees in the Western U.S. We offer our clients an experienced and qualified staff of water and wastewater engineers, surveyors, construction administration staff, scientists, biologists, permitting specialists, landscape architects, and archaeologists. Our consulting professionals work collaboratively to provide services to government, utility, mining, land development, commercial/industrial, contracting, and tribal clients.
