Marketing and Business Development Assistant

Responsibilities

• Assist in developing and implementing comprehensive marketing strategies across digital, print, and social media channels to maximize reach and engagement.
• Manage social media advertising campaigns on platforms such as Facebook, Google AdWords, and other relevant channels to boost brand awareness and lead generation.
• Coordinate marketing automation tools and CRM systems to streamline campaign workflows, track performance metrics, and optimize marketing efforts based on data-driven insights.
• Support content marketing initiatives by creating compelling content for blogs, email campaigns, web pages, and promotional materials that resonate with target audiences.
• Conduct web analytics reporting using tools like Google Analytics to monitor campaign performance, identify trends, and recommend improvements.
• Collaborate cross-functionally with sales, product management, creative teams, and external partners to ensure cohesive messaging and successful campaign execution.
• Oversee the management of marketing projects from inception to completion while adhering to budgets and deadlines.

Requirements

• Exposure or interest in digital marketing with a focus on multichannel marketing strategies including social media advertising campaigns, email marketing, and content marketing.
• Experience with tools like Canva, Adobe Creative Suite (Photoshop, Illustrator) for graphic design tasks related to campaign assets.
• Interest or Experience with SEO best practices, web analytics reporting, demand generation marketing, and implementing marketing automation tools.
• Demonstrated ability to lead or manage marketing, advertising or public relations teams effectively while fostering a collaborative team environment.
• Knowledge of performance marketing techniques including Google AdWords, Facebook Advertising, print advertising, and cross-channel promotion strategies.
• Excellent research skills combined with the ability to analyze data for informed decision-making in B2B (business-to-business) contexts.

Benefits

• Flexible schedule
• Referral program