Marketing Business Data Analyst at Affinity Plus Federal Credit Union | Saint Paul, MN | $69K/yr – $88K/yr

Affinity Plus Federal Credit Union

Marketing Business Data Analyst

Saint Paul, MN (Unknown)

$69K/yr – $88K/yrMid Level2+ years exp

Posted 6 weeks ago

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Job Summary

Own data analysis and storytelling across multiple sources to drive membership, product engagement, and marketing ROI. You will translate goals into measurable analytics requirements, build dashboards and ad-hoc reports, and deliver business insights that influence planning and process improvements.

Analytics Ownership: End-to-end tracking and reporting on member insights, product engagement, and marketing impact.
Cross-Functional Partnering: Translate channel needs into measurable analytics requirements and share findings with both technical and non-technical audiences.
Storytelling with Data: Create dashboards, reports, and interactive content to drive adoption and inform decisions, with a focus on ROI optimization and KPI improvement.

Job Description

Collect, analyze, and interpret data from multiple sources ensuring data quality and consistency.
Partner with business channels to understand their needs; translating business goals into measurable analytical requirements.
Build complex analytical content, including reports, dashboards, ad-hoc analysis, and data sets focused on member insights, product & service engagement, marketing impact and other areas of focus for the credit union.
Develop tracking for business requirements and complete on-going analysis delivering business insights into our membership, business evaluation, process improvement, and member service.
Evaluate marketing campaign performance across multiple channels based on KPI’s (i.e. conversion, acquisition, value) and provide actionable recommendations to optimize targeting, messaging, and ROI. Support business planning through trend analysis and modeling.
Communicate regularly with the internal stakeholders on projects - scope, status, and progress tracking, requesting feedback on results prior to closing out.
Present findings and insights clearly by telling a story with data to both technical and non-technical audiences. Provide overviews and demonstrations for business users that drive understanding of advanced reporting, interactive visualizations, or other content to increase adoption and usage.
Collaborate with other analysts & EDI team members to support successful analytics projects across the organization, query writing & validation of data sets, workflows & visualizations, data challenges, and brainstorm options that address business area needs.
Collaborate with Marketing and other departments & product teams on the development of solutions which support business goals and data-driven decision making.
Maintain relevant project updates using Jira boards, Confluence, or other software pertaining to work.
Monitor industry trends and emerging analytics methodologies.

2+ years of experience in business analysis, marketing analytics, or related role developing reporting based on complex analysis for, and presenting insights to, business leadership required; focus on marketing analytics preferred
Degree in Data Analytics, Statistics, Business, Finance or another relevant field preferred
Strong analytical and decision-making skills required with a high degree of accuracy; ability to investigate and determine root cause of issues
Experience with SQL writing advanced queries required; basic experience with Python for data analysis also preferred
Advanced skill and experience using Excel and visualization tools (i.e. Power BI, QuickSight) to help tell a story and share actionable insights
Ability to understand and find appropriate applications for data collection and analysis
Ability to analyze large datasets, summarize, and communicate meaningful insights to business users
Aptitude to work independently as well as part of a team and ability to collaborate with others
Strong verbal and written communication skills
Time management skills and the ability to prioritize workload managing multiple projects and deadlines

Degree in Data Analytics, Statistics, Business, Finance or another relevant field preferred
Focus on marketing analytics preferred
Basic experience with Python for data analysis also preferred
Experience with Net Promoter Score programs, digital marketing & media platforms (i.e. Google Ads, Meta, LinkedIn) and their reporting tools preferred
Understanding of core marketing concepts and metrics preferred

Low-cost medical, dental and vision insurance coverage options
Frontloads all sick time hours and a portion of vacation hours for all new employees
A variety of paid leave options
A monthly wellness benefit
Immediate 401K matching up to 5%

Affinity Plus Federal Credit Union

4.3 Glassdoor

Affinity Plus Federal Credit Union is a not-for-profit financial cooperative that puts people first. Our approach to banking is different: we focus on people, not profit, and we serve our members with care, integrity and adaptability. Choose to manage your money where your story matters. Insured by NCUA

Founded in 1930

St Paul, Minnesota, USA

601 employees

www.affinityplus.org

90% recommend to a friend

92% CEO approval