Marketing & Branding Specialist

Salt Lake City, UT (On-site)

Salary Not AvailableMid Level1+ years expFull time

Posted 4 months ago

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Job Summary

Drive Clark Planetarium marketing, branding, and design to promote programs and institutional identity, delivering cohesive campaigns across print and digital channels.

  • Must-have: Proficiency in Adobe Creative Cloud and a track record of multi-channel marketing materials.
  • Standout: Leadership of groups/committees and collaboration with cross-functional teams.

Job Description

Responsibilities

  • Develops and coordinates Clark Planetarium's marketing, branding, and graphic design initiatives that promote programs, shows, exhibits, events, and institutional identity.
  • Plans, develops, and produces creative and engaging marketing and branding materials—including graphics, layouts, and messaging—that support programs, exhibits, events, and institutional goals
  • Assists in developing annual and long-term marketing and branding strategies for the organization.
  • Maintains and applies brand standards across all marketing and communication channels to ensure a cohesive and recognizable visual identity
  • Leads groups and committees in support of marketing and branding events and goals.
  • Designs and prepares print and digital assets such as advertisements, posters, social media graphics, email visuals, signage, and promotional collateral.
  • Oversees assigned temporary staff.
  • Enhances day-to-day operations and streamlines workflows to improve efficiency and effectiveness.
  • Collaborates with internal teams to translate program goals and audience needs into effective marketing campaigns
  • Assists with campaign tracking, asset organization, and documentation to support evaluation and continuous improvement

Requirements

  • Bachelor's degree in marketing, communications, graphic design, or closely related field; plus, one (1) year of directly related experience; OR an equivalent combination of related education and experience
  • Proficiency with industry-standard design software (e.g., Adobe Creative Cloud InDesign, Illustrator, Photoshop)
  • Knowledge of marketing principles and brand development
  • Ability to manage multiple projects simultaneously and meet deadlines
  • Strong written, visual, and verbal communication skills
  • Experience creating engaging marketing content for digital and print platforms (social media, web, email, signage)
  • Familiarity with MS Office, donor software, and social media platforms

Preferred

  • Experience in museums or cultural organizations
  • Leadership or governance experience (leading groups/committees)
  • Experience with campaign tracking and evaluation
  • Experience supporting membership programs

Benefits

  • Retirement options for hybrid pension/401(k) or 401(k) only with 10% contribution
  • Medical coverage including a 100% county paid premium option
  • Dental and Vision coverage including coverage for adult designees
  • Health Savings account with a county contribution up to $1200/year
  • Flexible Spending Account
  • 100% county-paid Long-Term Disability and Short-Term Disability option
  • Onsite medical clinic
  • hospital insurance
  • pet insurance
  • auto and home insurance
  • discounts at County facilities
  • 12 Holidays
  • up to 24 vacation days
  • 12 sick days
  • one personal day every year
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Salt Lake County

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Salt Lake County is a governmental entity, and a political subdivision of the State of Utah. Salt Lake County's mission is to provide honest, open, efficient and ethical government that is fiscally responsible, accessible and responsive to Salt Lake County's needs. We achieve this by responding to citizens' concerns, caring for our environment, promoting economic development, and enhancing human services while ensuring safe communities.

Salt Lake City, Utah, USA
2.8K employees (59 in marketing)
68% recommend to a friend
87% CEO approval

Traffic Signals

Monthly Visitors
12.6K
Monthly Google Ads Budget
$126.8K
Traffic Source Mix
Search
30.1%
Direct
51.7%
Referral
11.6%
Social
5.8%
Paid
0.7%

Headcount Trend

Current headcount: ~2.8K

Marketing Team

Marketing Team Size
29 (1% of company)

Funding

Total Funding
$500K
Last Raise
$500K
Grant, 3 years ago

Funding History

  • Nov 2022
    Grant • $500K

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