Responsibilities

• Help develop and execute long-term innovation roadmaps, from early-stage concepts through product launch
• Partner with cross-functional teams to bring new products and brands to market through integrated launch plans and campaigns
• Analyze consumer insights, category trends, and cultural shifts to identify opportunities for growth and innovation
• Translate insights into actionable brand strategies, marketing programs, and innovation platforms
• Lead and collaborate with internal and external partners to deliver commercially successful and culturally relevant programs
• Serve as a voice and advocate for the brands across the organization
• Represent innovation brands in retailer, distributor, and partner meetings
• Manage brand budgets, forecasting, and P&L responsibilities
• Champion both the innovation portfolio and the broader Pabst business
• Take on new challenges as needed; because at Pabst, no project is ever too big or too small

Requirements

• 5+ years of experience in brand management, product marketing, innovation, event marketing, or project management
• Beverage alcohol experience required; RTD or spirits experience strongly preferred
• Experience launching new products, brands, or platforms is highly valued
• A genuine passion for beverage culture, consumer behavior, and emerging trends
• Strong communication skills with the ability to inspire, influence, and build alignment across teams
• Excellent project management and organizational skills with the ability to manage multiple priorities simultaneously
• A proactive mindset and a willingness to challenge conventional thinking
• Experience managing budgets, forecasting, and P&Ls
• Strong analytical skills and the ability to translate data into actionable business recommendations
• Experience leading cross-functional projects and collaborating with diverse stakeholders
• A positive attitude, entrepreneurial mindset, and desire to build something meaningful
• Proficiency in Microsoft Office; experience with syndicated data tools (Nielsen, Circana, Margin Minder, etc.) preferred
• Experience with Smartsheet is a plus

Preferred

• Experience with Smartsheet is a plus

Benefits

• Flexibility Work that fits your life – unlimited vacation, 9 sick days, 10 company holidays, and 2 paid volunteer days.
• Great Benefits Comprehensive healthcare plans, a 401(k) with company match and immediate vesting, paid parental leave, disability coverage, life insurance, and more.