Responsibilities

• Technical product marketing (the core of the job): Work with engineering and product teams to translate technical specifications into clear value propositions, marketing collateral, and sales tools that commercial buyers act on.
• Demand generation: Plan and run the campaigns that strengthen the pipeline – targeted outreach, direct marketing, and digital – working with the Ford Energy sales team and measured on contributions to success.
• Events and industry presence: Choose and execute the small number of trade shows and industry association moments that put Ford Energy in front of real buyers and make each one work harder than a booth.
• Content and channels: Invent and own direct-to-customer channels – including web content, social media, newsletters, paid ads and in-person experiences – keeping the drumbeat fully integrated with our communications strategy.
• Measurement: Set baseline and target metrics across awareness, engagement, and conversion; report plainly on what is working and ditch what is not.
• Must be able to work 4 days a week in Dearborn, MI

Requirements

• Education: Bachelor’s degree in marketing, business, engineering, or a related field, or equivalent experience
• 5 to 7 years of B2B marketing experience: Meaningful time as a marketer for energy, industrial, infrastructure, or technical hardware/software products.
• 2 to 3 years of managerial experience
• Product marketing depth: You have taken a technical product and turned it into positioning, collateral, and sales tools that a commercial team actually used. You can show us the work.
• A builder’s track record: You have shipped campaigns and programs end to end with small teams and small budgets, ideally in a startup or a new business unit inside a larger company.
• Strong writing: You can distill complex technical and regulatory concepts into clear, persuasive language for executives and technical buyers.

Preferred

• BESS, renewables, EV charging or grid-adjacent experience: You do not need to arrive as an expert in battery chemistry. You do need the learning agility to become fluent quickly.
• Working familiarity with tools: Ability to automate processes using AI and experience in CRM platforms like Salesforce.
• Strong collaboration: Bias for working together across functions and with external parties, including suppliers.

Benefits

• Immediate medical, dental, vision, and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care, and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.