Responsibilities

• Brand Activation: Develop insights-driven marketing strategies to influence key customer segments activated through campaigns, digital, social, sponsorship and experiential to drive business growth
• Campaign Management: Provide strategic leadership for homeowner (B2C) and contractor (B2B) briefs and campaigns defining target audiences through KPIs aligned to business growth
• Sponsorships & Partnerships : Develop and manage comprehensive sponsorship and partnership strategy to increase brand awareness and engagement
• Collaborate with internal marketing and communications teams to drive brand consistency and prioritized storytelling through owned and paid channels (social, PR, digital, etc.) Own activation, campaign execution and channel-level brand application for Residential HVAC brands, while engaging the global brand team on brand strategy, architecture, visual identity standards and governance.
• Lead relationships with external agency partners to drive campaign creative development, planning, setting KPIs, and evaluating results across various channels
• Own branded narratives creating compelling brand stories and activation programs within the dealer channel.

Requirements

• 10+ years of professional experience in brand marketing or management, or communications/public relations, ideally working on building brands within the B2B and B2C brands
• Proven success in developing and executing large scale brand campaigns for leading brands
• Hands-on experience managing brand campaigns, sponsorships, and content strategy
• Experience managing internal/external resources, agencies, and budgets.
• Agency experience desirable
• Strong ability to partner, consult, and influence stakeholders across all organizational levels
• Customer intimacy in B2B and B2C channel working alongside key stakeholder to drive adoption of key initiatives
• Effective balance of strategic thinking and practical execution to drive change and achieve results
• Ability to translate brand strategy into activation to deliver business results
• Strong presentation skills for communicating complex information to various audiences and stakeholder

Benefits

• Benefits kick in on DAY ONE for you and your family, including health insurance and holistic wellness programs that include generous incentives – WE DARE TO CARE!
• Family building benefits include fertility coverage and adoption/surrogacy assistance.
• Paid time off includes up to 15 vacation days, paid holidays, sick leave, and additional options to support volunteer and parental leave.
• 401K match up, educational and training opportunities through company programs along with tuition assistance and student debt support.