Responsibilities

• Brand Messaging & Creative Toolkit Development : Work with creative agencies and internal teams to optimize and streamline creative messaging and brand design, reflecting a deep understanding of our brand positioning and overarching strategy.
• Brand Artifact Creation & Management: Support the development, refinement, and dissemination of core brand artifacts, including messaging frameworks, brand guidelines, and other essential brand documentation.
• Creative Excellence & Performance : Craft compelling creative that drives business results, including comprehensive brief development, hands-on creative management, and detailed creative reviews.
• New Product Brand Support : Support the development of positioning and messaging for new products (including naming and key reasons-to-believe), rigorously defended by data and insights in partnership with the consumer insights team.
• Messaging Governance: Manage messaging claims documents to ensure consistent and approved brand messaging across all team activations.
• Stakeholder Communication: Compile and present campaign plans and results to executives as needed, clearly articulating brand performance and strategic recommendations.
• Bilingual Proficiency : Must be bilingual in English and Spanish with a strong understanding of the Mexican/neutral dialect to effectively support brands requiring Spanish-specific translation and localization.
• Audience & Product Alignment : Maintain a keen awareness of product proof points relevant to our target audiences, providing recommendations on their optimal placement across various creative elements.
• Creative Optimization & Data Analysis: Collaborate closely with internal teams and agency partners to continuously optimize creative performance. Track messaging placements and relevant data to inform future creative decisions and optimizations.
• Market & Competitor Analysis : Monitor competitor messaging and industry trends to innovate and ensure our brand stays at the forefront of marketing approaches.

Requirements

• Bilingual in English and Spanish with a strong understanding of the Mexican/neutral dialect to effectively support brands requiring Spanish-specific translation and localization.