Marketing Brand Manager

Responsibilities

• Manage, plan, and implement branding and communications projects across advertising, promotional programs, trade shows, digital channels, and mobile communications.
• Develop product promotion plans in collaboration with Product Marketing and Global Market Development teams.
• Plan, create, and produce marketing materials, advertising campaigns, sales promotions, and digital tools in collaboration with Product Marketing that support brand strategies and marketing objectives.
• Serve as a brand champion, ensuring all communications are consistent and accurately support brand strategy.
• Provide channel strategy expertise and recommend the most effective deployment of assets and materials to achieve marketing objectives.
• Provide graphic design support to the marketing team.
• Coordinate and support global branding and marketing efforts as the central hub within the marketing organization.
• Initiate and manage project schedules and key milestones.
• Establish priorities for individual and project assignments.
• Create and manage the annual communications plan.

Requirements

• Bachelor's degree or an equivalent combination of education and work experience.
• Minimum of 7 years of related work experience with a comprehensive understanding of the specified functional area.

Preferred

• Experience in healthcare, diagnostics, medical devices, or other regulated industries preferred.
• Demonstrated success developing and executing integrated marketing campaigns that generate measurable business impact.
• Strong understanding of digital marketing, including SEO, SEM, social media, and content marketing strategies.
• Advanced proficiency with Adobe Creative Cloud, Figma, WordPress, and Microsoft PowerPoint.
• Experience creating visual assets across digital, print, social media, motion graphics, and brand identity platforms.
• Working knowledge of HTML/CSS and UI/UX design principles.
• Proven leadership and collaboration skills with the ability to influence cross-functional teams and drive results.
• Experience supporting B2B marketing organizations.
• Ability to travel up to 10% as required.

Benefits

• This role is fully on-site in Lake Forest, IL.
• This position is not eligible for remote or hybrid work arrangements.
• Relocation assistance is not available for this role at this time.
• Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com
• Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
• Connect with us at www.abbott.com , on Facebook at www.facebook.com/Abbott , and on Twitter @AbbottNews.