Responsibilities

• Digital growth and social media management
• Organic performance ownership: Take full accountability for organic social media growth by implementing a “video-first” strategy to increase reach and engagement across all channels.
• Platform management: Execute comprehensive social media platform management, including content calendar planning, post scheduling, publishing, and community management.
• Performance monitoring: Monitor and track progress for visual media across all social platforms and YouTube to review & assess material performance.
• Digital event promotion: Create and maintain event pages on social media and websites, engaging directly with online audiences to drive event attendance.
• Community intelligence: Manage proactive community engagement by monitoring brand sentiment on external forums such as Reddit, Quora, and Google reviews to steer the brand narrative.
• Ambassador leadership: Recruit, train, and manage a high-performing student brand ambassador program to scale authentic content production.
• Competitor intelligence: Provide monthly tactical reports on competitor scholarship shifts, messaging, and event strategies to enable agile marketing pivots.
• Event coverage and coordination: Coordinate video and event coverage in collaboration with the senior brand executive, freelancers, and interns.
• Strategic influencer marketing: Identify, vet, and manage influencer partnerships strategically to amplify institutional prestige and drive authentic, conversion-led engagement among prospective students and parents.

Requirements

• Bachelor’s degree in Marketing, Communications, Media, Journalism, Business, or a related field (Master’s degree preferred).
• 2–5 years of experience in marketing, brand engagement, content creation, or communications (experience within higher education or professional services is an advantage).
• Strong hands‑on experience managing social media platforms, digital campaigns, and content calendars.
• Proven capability in video‑led content creation, including scripting, on‑camera presentation, and collaboration with editors.
• Experience in earned media, PR outreach, or influencer partnerships is highly desirable.
• Strong analytical mindset with the ability to interpret performance metrics and translate insights into action.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects, stakeholders, and deadlines in a fast‑paced environment.
• Familiarity with the UAE education or media landscape is an advantage.

Preferred

• Master’s degree preferred
• Experience within higher education or professional services is an advantage