Own the end-to-end Marketing Cloud operations for multi-channel campaigns, with a focus on QA, automation, and AI-enabled enhancements to speed to market.

• Build, test, and deploy email and SMS campaigns and multi-step member journeys in Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Mobile Studio).
• Translate campaign requirements into technical execution, including audience segmentation, dynamic content, and automation logic.
• Perform end-to-end QA to ensure accuracy across targeting, personalization, links, and tracking.
• Support the development and maintenance of automated workflows and triggered campaigns.
• Partner with marketing managers, analytics, and Salesforce teams to ensure campaigns are executed accurately and on time.
• Maintain campaign tracking standards, including UTM tagging and platform-level tracking consistency.
• Assist in monitoring campaign performance and support test-and-learn initiatives to improve engagement and conversion.
• Support day-to-day Marketing Cloud operations, including data quality checks, subscriber management, and campaign setup.
• Assist with vendor coordination, including tracking requests, issues, and follow-ups.
• Contribute to process documentation and identify opportunities to improve workflows and campaign execution efficiency.