Responsibilities

• Develop, build and deploy marketing automation campaigns from concept through execution, optimization and performance measurement.
• Manage list segmentation, creation of smart lists, dynamic lists, suppression lists, and audience targeting in the automation platform.
• Design, build and maintain email templates, landing pages, and automation workflows (nurture programs, onboarding, re-engagement, etc.).
• Work with the Digital Marketing Manager to develop smart campaigns (triggered, drip, multi-touch, lifecycle) including personalization, dynamic content and lead scoring.
• Integrate marketing automation platform with CRM and other systems, and ensure data flow, segmentation integrity, and lead-routing logic.
• Perform A/B testing or multivariate testing, campaign monitoring, QA of campaigns (including HTML/CSS/email rendering), deliverability checks, and optimization based on results.
• Develop and manage dashboards, reports and analytics that measure campaign performance (open rates, click-throughs, lead conversions, MQLs/SQLs, lifecycle stages, ROI). Use insights to recommend and implement optimizations.
• Maintain data hygiene, segmentation best practices, list-management standards, suppression lists (CAN-SPAM, GDPR or equivalent where applicable) and deliverability best practices.
• Ensure adherence to marketing automation and email marketing best practices, industry standards and evolving tech (platform upgrades, new features, workflow improvements).
• Collaborate cross-functionally with marketing content, digital media, design, and sales enablement teams to align automation workflow with broader marketing strategy and business goals.
• Document processes, workflows, naming conventions, campaign playbooks and automation runbooks for marketing operations.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Information Systems or a related field.
• 3–5 years of hands-on experience managing marketing automation platforms and campaign workflows.
• Demonstrated experience with a marketing automation platform ideally HubSpot Marketing Hub or Salesforce Marketing Cloud (or equivalent such as Marketo, Pardot) and strong comfort with building workflows, automations, templates and landing pages.
• Strong experience with list management/segmentation/smart lists, dynamic content/personalization and campaign logic.
• Proven ability to build email templates (including HTML/CSS understanding), landing pages and manage campaign QA.
• Solid analytics skills, able to interpret campaign performance (open/clicks, conversions, lifecycle metrics, ROI) and make data-driven recommendations.
• Familiarity with CRM integration (HubSpot CRM, Salesforce, others), data flows and lead lifecycle management (MQL → SQL → Opportunity) within marketing automation environments.
• Excellent written and verbal communication skills, strong attention to detail, ability to manage multiple campaigns/requests in a dynamic environment.
• Self-motivated, process-oriented, values documentation, standardization and continuous improvement of workflows and best practices.

Preferred

• Certifications in HubSpot (e.g., HubSpot Marketing Software), Salesforce Marketing Cloud, Marketo, or similar.
• Experience in B2B marketing (preferred) and multi-brand, multi-segment environments.
• Experience with SQL, JavaScript or scripting for automation integrations.
• Experience with advanced personalization, dynamic content, lead scoring models, lifecycle marketing, and multi-channel campaign automation (email, landing page, nurture, perhaps SMS/web).
• Familiarity with reporting tools (e.g., Tableau, Power BI, Google Analytics) and advanced attribution modeling.