Responsibilities

• Own HubSpot administration, including properties, custom objects, association labels, and naming conventions across objects
• Maintain CRM data hygiene through property mapping, deduplication, list cleanup, and data governance standards
• Manage HubSpot integrations and API connections with ad platforms, analytics tools, and internal systems, partnering with IT on data flow and sync health
• Troubleshoot platform issues such as list logic errors, sync failures, and property mapping conflicts
• Build and maintain multi-step workflows with branching logic, enrollment triggers, and re-enrollment rules to support lifecycle marketing and lead nurturing
• Build active and static lists and segmentation using contact and company properties to personalize member journeys
• Deliver personalized experiences using smart content, personalization tokens, and list-based targeting
• Manage forms and landing pages, and run A/B tests on emails, forms, and landing pages
• Own lead scoring (fit and engagement) and MQL qualification criteria
• Configure workflow-based routing for clean handoffs to Sales, including deal creation, owner assignment, and lifecycle stage transitions

Requirements

• Bachelor's degree in Marketing, Communications, Information Systems, or a related field
• 5+ years of experience in marketing operations, CRM management, performance marketing, or data analytics, including significant hands-on HubSpot ownership
• Proficiency in GA4, Google Search Console, and Google Tag Manager
• Familiarity with AEO and how AI-driven search affects visibility and traffic
• HubSpot certifications preferred, such as Marketing Hub Software, Reporting, Digital Marketing, or Digital Advertising
• Fluency with AI tools for data analysis, visualization, research, reporting, and workflow efficiency
• Analytical, collaborative, and creatively curious

Preferred

• Experience in financial services, banking, or credit unions, including awareness of marketing compliance and member data privacy requirements
• Familiarity with CMS platforms (HubSpot CMS, WordPress, or Webflow)
• Basic HTML/CSS or JavaScript knowledge for email templates, landing pages, or custom code actions
• Strong skills in Microsoft 365 and project management software

Benefits

• Health, dental, and vision insurance
• 401(k) with 4% company match
• 16 days paid time off (PTO) plus bank holidays