Marketing Automation Specialist

Atlanta, GA (Hybrid)

$80K/yr – $85K/yrMid Level3+ years expFull time

Posted 6 days ago

Job Summary

Own the end-to-end Salesforce Marketing Cloud operations, from campaign design and QA to data management and cross-functional optimization, while collaborating with OEM partners to execute multichannel CRM programs.

Lead campaign QA and testing.
Drive data governance and audience segmentation.

Job Description

Responsibilities

Marketing Automation & CRM Operations
Build, configure, and maintain CRM campaigns within Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, Content Builder, Mobile Studio, and Audience Builder.
Execute automated customer lifecycle journeys supporting acquisition, onboarding, engagement, loyalty, retention, lease-end, and win-back initiatives.
Configure automation workflows, decision splits, triggered communications, and personalized customer experiences.
Support the implementation of new CRM capabilities and marketing technologies.
Campaign Deployment
Partner with the CRM Marketing Manager to execute CRM campaigns across email, direct mail, SMS, surveys, push notifications, and other digital channels.
Build campaign assets, configure journeys, perform quality assurance, and deploy campaigns.
Validate campaign execution and monitor delivery performance.
Ensure campaign accuracy, functionality, and adherence to brand standards.

Requirements

Bachelor's degree in Marketing, Business, Information Systems, Computer Science, Communications, or a related field (or equivalent experience).
Salesforce Marketing Cloud certifications preferred.
3–5 years of experience in CRM operations, marketing automation, digital marketing, or marketing technology.
Hands-on experience with Salesforce Marketing Cloud including Journey Builder, Automation Studio, Email Studio, and Content Builder.
Experience developing SQL queries, audience segmentation, and marketing automation workflows.
Experience supporting CRM lifecycle campaigns.
Experience within financial services, automotive, luxury, or another highly regulated industry preferred.

Preferred

Salesforce Marketing Cloud Administrator
Salesforce Marketing Cloud Email Specialist
Salesforce Marketing Cloud Consultant
Salesforce Data Cloud
Salesforce AI Associate
Adobe Marketo Engage
HubSpot Marketing Software
Google Analytics (GA4)
Tableau or Microsoft Power BI
SQL Certification

Benefits

Paid Vacation
Paid Holidays
Paid Sick leave
401(k) match
Medical, dental and vision coverage
Tuition and certification reimbursement
Life Insurance
Short and Long Term Disability Coverage
Subsidized gym membership program
Subsidized Porsche and VW leasing programs

Porsche Financial Services, Inc.

Porsche Financial Services, Inc. (PFS) is the dedicated financial services company for Porsche Cars North America and provides custom financial solutions and products to Porsche customers and dealers in the US and Canada.In 2012, PFS expanded its North American operations and became the financial services provider for the exclusive brands of the VW Group- Bentley, Lamborghini and Bugatti.As an integrated premium financial services provider, every new product- whether it be a leasing offer or a service offer- contains the DNA of some of the world’s most exclusive vehicle manufacturers.NMLS#3164 | https://www.nmlsconsumeraccess.org/

Founded in 1991

Atlanta, Georgia, USA

368 employees (13 in marketing)

www.porsche.com/usa/pfs