Responsibilities

• Create and execute email marketing campaigns, landing pages, and forms within Eloqua, including audience targeting and segmentation, testing, deployment, and data monitoring
• Perform thorough quality assurance reviews of email campaigns prior to deployment, validating segmentation, links, personalization, content, configuration, scheduling, and other campaign requirements
• Monitor scheduled and active campaigns and integrations between Eloqua and third-party platforms, proactively identify and troubleshoot campaign, audience, data, email, form, and platform issues; independently resolve routine problems and escalate more complex issues
• Serve as a primary point of contact for Marketing and Business Development teams for email marketing and Eloqua-related questions, requests, and technical issues, providing clear guidance, next steps, and best practices
• Coordinate campaign execution activities with offshore team members, providing clear requirements, answering questions, reviewing completed work, and helping ensure deliverables meet established quality standards and deadlines
• Troubleshoot email template errors and styling issues, reviewing and updating HTML/CSS to ensure proper formatting, functionality, and consistent rendering across email clients
• Analyze performance metrics, providing recommendations to improve effectiveness of emails, campaigns and audience segmentation
• Maintain established Eloqua governance and housekeeping standards such as managing, auditing, and overseeing folder structures and asset naming consistency (segments, campaign names, canvases, reports, basic page tagging, etc.)
• Develop, maintain, and regularly review documentation for marketing automation processes, procedures, and platform configurations to ensure accuracy and consistency across the team
• Identify opportunities to improve marketing automation processes, documentation, quality controls, and workflows, and contribute to platform enhancements as experience develops

Requirements

• Bachelor’s degree
• At least five (5) years of related work experience
• Proficient in Microsoft Office Suite (Excel, Outlook, PowerPoint, and Word)
• Advanced knowledge of marketing automation platforms (e.g. Eloqua, Marketo, etc.)
• Knowledge of CRM systems (Salesforce preferred)
• Knowledge of HTML/CSS/JavaScript/WordPress
• Knowledge of lead management best practices and performance reporting
• Knowledge of governmental compliance policies and regulations (GDPR, DPIA, CASL, CCPA, etc.)
• Strong ability to learn complex software solutions
• Strong and concise written, verbal and presentation skills

Benefits

• competitive total rewards package with the opportunity to earn performance-based bonuses.
• comprehensive benefits package.