Responsibilities

• Build, configure, test, deploy and optimize campaigns, customer journeys and automations across the MarTech ecosystem, with Salesforce Marketing Cloud as the primary campaign platform.
• Translate marketing objectives into scalable audience, personalization and journey solutions.
• Configure and maintain data extensions, audience segments, automations and campaign data structures in alignment with governance standards.
• Troubleshoot campaign and platform issues, partnering with IT, Data & Analytics and vendors as needed.
• Partner with Marketing stakeholders and cross-functional teams to remove blockers and advance campaign delivery.
• Serve as a Salesforce Marketing Cloud subject matter expert and platform champion, promoting standards, best practices and effective platform utilization.
• Drive opportunities to simplify campaign delivery, increase Marketing self-service and expand automation.
• Execute quality assurance processes to validate audience selection, data readiness, personalization, journey logic and deployment configuration.
• Monitor campaign performance and execution, investigate issues and recommend improvements.
• Maintain documentation for campaign builds, automations, data structures, platform standards and repeatable processes.

Requirements

• Education Level: Bachelor's Degree in Data Science, Mathematics, Computer Science, Statistics, Business or related field OR in lieu of a Bachelor's degree, an additional 4 years of relevant work experience is required in addition to the required work experience.
• Must be eligible to work in the U.S. without Sponsorship

Preferred

• Experience with Salesforce Marketing Cloud or a comparable enterprise marketing automation platform.
• Experience developing campaigns, customer journeys, audience segments and automations.
• Knowledge of marketing automation, campaign orchestration and customer engagement platforms.
• Familiarity with SQL and digital campaign development technologies.
• Experience partnering across marketing, technology, data and analytics teams.
• Experience in the health care industry.
• Salesforce Marketing Cloud certification or commitment to obtaining certification.

Benefits

• CareFirst offers a comprehensive benefits package, various incentive programs/plans, and 401k contribution programs/plans (all benefits/incentives are subject to eligibility requirements).