Marketing Automation Specialist at arrivia | Scottsdale, AZ

arrivia

Marketing Automation Specialist

Scottsdale, AZ (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end marketing automation and system integration for a Marketo-based program, owning program logic, data accuracy, and cross-team collaboration.

Own complex multi-step automation programs, nurturing flows, and data quality.
Must-have: 2+ years in marketing automation with Marketo (or strong Marketo mastery from other platforms).
Standout: cross-functional liaison between Marketing and IT with real-time intervention workflows.

Job Description

Responsibilities

Marketo Architect: Build, test, and deploy sophisticated program logic, nurturing flows, and smart lists.
System Integrator: Support new brands and partners by ensuring smooth integration and operation following best practices.
Orchestrator of Systems: Govern automated workflows and oversee "agents" that identify at-risk customers or high-intent leads to execute real-time interventions.
The Go-Between: Serve as a key liaison between Marketing and IT, specifically assisting with the setup of crucial email security settings and lead sharing protocols.
Data Detective: Pull campaign insights and ensure data accuracy for precise targeting. You will use tools like Excel (including Pivot Tables) and context engineering to ensure automated outputs are accurate and personalized.
Email Expert: Serve as the final technical authority on responsive email templates, utilizing HTML/CSS to troubleshoot functionality issues and apply proven email marketing methodologies.
Technical Problem Solver: Resolve technical issues and monitor autonomous models to ensure they stay within brand guardrails and compliance standards.

Requirements

2+ Years of Hands-On Marketing Automation Experience: Experience with Marketo is highly preferred. Significant experience with other enterprise platforms (Hubspot, Eloqua, etc.) coupled with a strong desire to master Marketo will be considered.
Automation Builder: Proven experience building and setting up complex, multi-step automation programs.
Code Comfort: Solid HTML/CSS skills for responsive email design and troubleshooting.
Growth Mindset: A strong desire to expand technical skills into areas like APIs, Webhooks, RAG (Retrieval-Augmented Generation), and advanced Marketo functionality.
Education: Bachelor’s degree or 4+ years of relevant professional experience.

Preferred

Experience with Marketo is highly preferred.

Benefits

Traditional Benefits: Comprehensive health, medical, and dental insurance, plus a 401k plan.
Travel Perks: Access to exclusive rates and deep discounts on vacations and travel.

arrivia

3.2 Glassdoor

Arrivia provides travel loyalty, booking and marketing solutions to consumer-facing companies that want to deliver exceptional value to their customers, uncover new revenue streams and drive growth through exciting travel rewards and member benefits.We’re on a mission to help people around the world travel better and experience more. Our team members bring world-class skills to the table to create extraordinary memories for our partners and members. With offices on both coasts of the US and around the world, we embrace diversity and a passion for travel across our global staff.

Founded in 1997

Scottsdale, Arizona, USA

1.1K employees (65 in marketing)

www.arrivia.com

60% recommend to a friend

67% CEO approval