Marketing Automation Product Manager

Austin, TX (Hybrid)

Salary Not AvailableSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Platform ownership and cross-functional enablement for Microsoft Customer Insights – Journeys, driving roadmaps and operational excellence across marketing and sales ecosystems.

  • Own the Journeys configuration, backlog, and delivery cadence to improve campaign performance.
  • Coordinate with marketing, sales, and tech teams to align on metrics, reporting, and CRM integrations.
  • Guide adoption, training, documentation, and ongoing optimization to maximize automation and personalization across channels.

Job Description

Responsibilities

  • Inform the product roadmap for our Microsoft Customer Insights – Journeys instance, aligning with marketing objectives and priorities.
  • Consult with marketing stakeholders to identify opportunities to improve client engagement, operational efficiency, lead nurturing, and marketing performance through technology enhancements and process optimization.
  • Serve as the day-to-day product owner and administrator for Microsoft Customer Insights – Journeys and primary liaison between marketing, sales and technical teams.
  • Maintain product backlog with clear requirements and oversee successful delivery through iterative processes.
  • Drive innovation by actively seeking opportunities to leverage automation, personalization, and emerging capabilities of the platform.
  • Facilitate cross-functional alignment with sales support team to ensure seamless integrations with CRM and related workflows.
  • Oversee platform configuration, data flows, and ongoing optimization to improve campaign performance and operational efficiency.
  • Lead platform adoption efforts including training, documentation, and stakeholder enablement across marketing and sales support teams as needed.
  • Support marketing teams in the execution of campaigns, automated journeys, and communications across email and digital channels.
  • Establish and enforce best practices for email marketing, A/B and multivariate testing, personalization and segmentation, deliverability optimization, campaign QA and validation, measurement, and accessibility.
  • Oversee campaign quality assurance processes to ensure accurate targeting, functional links, and flawless execution.
  • Partner with marketing teams to measure campaign effectiveness, provide consistent reporting, and identify opportunities for continuous improvement.
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Dimensional Fund Advisors

Dimensional has been implementing the great ideas in financial science since 1981. Our firm is driven by an evidence-based approach, Nobel Prize-winning insights, and decades of expertise pursuing outperformance over benchmarks and peers while maintaining low costs and diversification. Dimensional’s founders launched some of the first index funds in the 1970s. In the 1980s they broke new ground pioneering factor investing, starting the firm with the belief that investors could do better than indexing through a research-backed approach using up-to-date information on what can improve returns. We believe this can lead to better outcomes for investors than active stock-picking or passive indexing. Our commitment to research, rigor, and the pursuit of truth has helped transform the industry toward more transparent, data-driven solutions. That commitment continues to propel Dimensional forward today. Dimensional is headquartered in Austin, Texas, and has more than 1,500 employees in offices around the world. The firm offers a full suite of regional and global equity and fixed income solutions. As of September 30, 2025, Dimensional and its affiliates managed $915 billion for investors worldwide. __Dimensional Fund Advisors LP is an investment advisor registered with the Securities and Exchange Commission. *“Dimensional” refers to the Dimensional separate but affiliated entities generally, rather than to one particular entity. These entities are Dimensional Fund Advisors LP, Dimensional Fund Advisors Ltd., DFA Australia Limited, Dimensional Fund Advisors Canada ULC, Dimensional Fund Advisors Pte. Ltd., Dimensional Ireland Limited, Dimensional Japan Ltd., and Dimensional Hong Kong Limited. Dimensional Hong Kong Limited is licensed by the Securities and Futures Commission to conduct Type 1 (dealing in securities) regulated activities only and does not provide asset management services.Important Disclosure: www.dimensional.com/social-media-terms-and-conditions

Founded in 1981
Austin, Texas, USA
1.7K employees (114 in marketing)