Responsibilities

• Guest Segmentation
• Guest messaging consistency across Local, Core, Snow Chasers, Adventure Families, Domestic Destination Travelers, International Destination Travelers and Luxury Travelers
• Utilize data to continuously improve the process, messaging and outcome
• Work internally and with technology vendors to ensure accurate data capture and segmentation
• Email Marketing
• Design emails using Acoustic software, in partnership with Inntopia’s Marketing Cloud CRM management as well as Snowcloud software. Very strong copywriting skills are essential, in addition to a creative vision for each email. Proficiency with Adobe Photoshop or a similar creative software is also essential
• Develop and maintain a regular cadence of outreach to the primary audience segments. Tailor email content to specifically suit each segment to drive engagement and revenue
• Analyze ecommerce- and email-related data metrics and reports to determine effectiveness of email marketing campaigns and constantly strive to improve upon prior results
• Develop and maintain all automated email campaigns, including pre-arrival, post-departure, as well as general promotions. Work with internal stakeholders like Mountain Sports School, F&B, Rental and Retail, and Jackson Hole Resort Lodging
• Be JHMR’s automated marketing subject matter expert. Stay current on industry trends
• Manage relationships with external tech agencies and partners to effectively execute common goals and maintain successful partnerships
• Develop messaging templates designed to drive increased engagement for all segments and encourage progression through the customer lifecycle
• SMS Marketing
• Grow and maintain health of the SMS database
• Develop and maintain strategy for engagement with guests
• Leverage our SMS platform’s functions to accomplish outreach goals
• JH Insider App Push Notifications
• Understand audience segmentation within the app & plan best cadence for email/SMS/push
• Frequent promotional pushes for mountain safety and news, as well as profit center promotions
• Set up automated pushes for pre-arrival/post-departure受gn
• CRM Database
• Spearhead Medallia survey integration with key platforms to centralize guest feedback, unlock actionable insights, and translate Net Promoter Score trends into data-driven decisions that enhance the guest experience, strengthen loyalty, and drive performance across all profit centers
• Development and execution of plans to grow and nurture a strong and engaged email database
• Ensure all internal software solutions are synchronized and data is current and accessible