Responsibilities

• Build email campaigns and automated workflows in HubSpot, including nurture sequences, triggered/behavioral campaigns, lead scoring and routing rules, and lifecycle automations.
• Build and maintain web forms and lead routing rules, ensuring clean handoffs to Sales so prospects move through the funnel and into the sales cycle.
• Track prospects through the full funnel, from form fill through lead scoring, routing, and sales handoff, tying automation and funnel performance back to pipeline and revenue outcomes.
• Build and manage integrations between marketing tools and other systems using Zapier and native integrations so data moves automatically instead of manually.
• Maintain the Salesforce to HubSpot integration, including monitoring sync health and resolving failures.
• Continuously audit existing automations for breakage, outdated logic, or workflows that have quietly stopped working.
• Own ongoing marketing CRM (HubSpot) maintenance and administration, including data hygiene, field/object upkeep, user access, and configuration.
• Build and maintain dashboards/reports in HubSpot on campaign performance, email metrics, and automation performance; deliver regular reporting to leadership.
• QA automated workflows and campaigns before and after launch, including triggers, segmentation logic, personalization tokens, and integration handoffs.
• Establish and maintain a lightweight review process so automations and campaigns get a second set of eyes before going live.

Requirements

• 5+ years in marketing automation, marketing operations, or a similar hands-on technical marketing role
• Deep, hands-on experience building automated workflows in a marketing automation platform (e.g., HubSpot, Marketo, Klaviyo, Pardot, or similar)
• Experience with Zapier or similar tools to connect systems without needing an engineer for every integration
• Deep, hands-on administration experience in HubSpot (our marketing CRM): data hygiene, fields, and configuration
• Some Salesforce experience (our sales CRM) preferred, especially as it relates to the HubSpot to Salesforce integration
• Experience building dashboards and reports in HubSpot
• Experience with Monday.com or comparable project management tools
• Prior experience directing or coordinating the work of a small team preferred
• Experience in regulated industries preferred

Benefits

• An excellent schedule – office closes at 1 p.m. every Friday
• Annual profit sharing
• 401(k) with company match with discretionary contribution
• Company-sponsored group medical and dental insurance
• Company-paid life insurance
• Company-paid long-term disability
• Hybrid work environment
• Paid holidays
• Generous vacation time and sick leave
• Paid parental leave