Marketing Automation Manager, AI Journey

Bellevue, WA (Hybrid)

$116K/yr – $187K/yrSenior Level

Posted 1 day ago

Job Description

Responsibilities

  • Own AI xDR qualification strategy
  • Define qualification frameworks for AI-assisted engagement across priority inbound, account-based, product-led, customer, and signal-triggered motions.
  • Establish the fit, behavior, intent, engagement, and business-context criteria used to determine whether a lead or account should be engaged, progressed, routed, recycled, or suppressed.
  • Partner with Revenue Operations, xDR leadership, Sales Operations, and Marketing to align AI qualification logic with lifecycle definitions and Sales acceptance requirements.
  • Establish governance for qualification-model changes, exceptions, and regional or segment-specific variations.
  • Design routing, handoff, and disposition models
  • Define AI qualification criteria based on fit, intent, behavior, engagement, account context, and business priority. Partner with Sales, xDR, Revenue Operations, Marketing Operations, Growth, and Journey teams to determine when AI should engage, when a human xDR or seller should take over, and when an account should move into nurture, suppression, or another follow-up path.
  • Design next-best-action rules, handoff thresholds, escalation paths, service-level expectations, and exception handling.
  • Establish consistent acceptance, rejection, disposition, recycling, and re-entry processes across Marketing, AI xDR, and Sales teams.
  • Identify and resolve leakage, latency, and ownership gaps between AI engagement and human follow-up.

Requirements

  • 7+ years of experience in B2B demand generation, revenue operations, Sales operations, xDR operations, marketing operations, growth operations, or a related GTM operations discipline.
  • Experience with AI SDR or AI xDR platforms, conversational marketing, automated qualification, or agent-assisted engagement.
  • Demonstrated experience designing or operationalizing AI-assisted, automated, or rules-based qualification and engagement workflows in a B2B GTM environment. This may include AI SDR/xDR, conversational marketing, automated lead qualification, intelligent routing, next-best-action workflows, or comparable AI-enabled buyer engagement models.
  • Strong understanding of how Marketing, xDR, and Sales processes connect to opportunity creation and pipeline progression.
  • Experience defining business rules and translating them into technical workflow requirements.
  • Experience partnering directly with xDR leadership, Sales Operations, Revenue Operations, and Sales stakeholders.
  • Strong analytical ability, including experience evaluating conversion, acceptance, progression, and pipeline performance.
  • Ability to lead a complex cross-functional capability without direct authority.
  • Strong documentation, governance, and operating-process design skills.
  • Familiarity with Qualified, Outreach, Salesforce, Marketo, Common Room, Clay, or comparable GTM platforms.

Preferred

  • Experience designing routing models, next-best-action frameworks, or automated Sales handoffs.
  • Experience supporting enterprise B2B SaaS go-to-market motions.
  • Experience in cybersecurity, identity, developer platforms, customer identity, application development, or cloud infrastructure.
  • Experience marketing to Product, Engineering, developer, application, or technical buyer audiences.
  • Experience with account-based, product-led, signal-led, customer expansion, and partner-influenced demand motions.
  • Experience in lead or account qualification, lifecycle management, routing, disposition, recycling, and Sales handoff processes.

Benefits

  • Equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.
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Okta

3.7 Glassdoor

Okta secures AI.Okta is The World’s Identity Company. Freeing everyone to safely use any technology—anywhere, on any device or app.

Founded in 2009
San Francisco, California, USA
6.7K employees (499 in marketing)
65% recommend to a friend
75% CEO approval

Salaries

Posted range

$116K/yr – $187K/yr

Taken straight from the job posting.

See all Okta salaries

Funding

Total Funding
$1.2B
Last Raise
$1B
Post IPO Equity, 6 years ago

Funding History

  • Jun 2020
    Post IPO Equity • $1B
  • Mar 2017
    Secondary Market
  • Sep 2015
    Series F • $75M

Traffic Signals

Monthly Visitors
175.4M
Monthly Google Ads Budget
$318.8K
Traffic Source Mix
Search
10%
Direct
60.2%
Referral
27.9%
Social
0.2%
Paid
1.5%

Headcount Trend

Current headcount: ~6.7K

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Marketing Automation Manager, AI Journey

Okta · Bellevue, WA · Hybrid