Drive marketing automation and content activation as a Marketing Automation & Content Associate to power multi-channel campaigns and ABM.

• Own Pardot campaigns, nurture programs, and lifecycle workflows.
• Must-have: 2–5 years in marketing automation with Salesforce/Pardot.
• Standout: Experience supporting ABM and multi-channel content activation in a growing environment.

Responsibilities

• Build and support Salesforce Account Engagement (Pardot) campaigns and nurture programs
• Assist with segmentation, scoring, and lifecycle workflows
• Support outreach aligned to Business Development workflows
• Coordinate webinar and event campaigns, including emails, landing pages, reminders, and follow-up
• Maintain CRM data accuracy, tagging, and basic reporting
• Repurpose existing content (webinars, insights, research) into emails, campaign assets, and social copy
• Support account-based and audience-specific content initiatives
• Maintain campaign and editorial calendars
• Collaborate with external and internal teams to support timely, compliant content delivery
• Track campaign engagement and funnel performance

Requirements

• 2–5 years of experience in marketing automation, campaign execution, or content marketing
• Experience in financial services, professional services, B2C or B2B environments preferred
• Proficient with Salesforce, Account Engagement (Pardot), Google Analytics, and paid media platforms
• Organized, detail-oriented, and comfortable managing multiple campaigns at once
• Strong writing and editing skills
• Curious about marketing technology, data, and emerging tools
• Collaborative and eager to learn in a fast-growing environment
• Entrepreneurial mindset