Marketing Automation & Campaign Specialist

Westborough, MA (On-site)

$63K/yr – $111K/yrMid Level4+ years expFull time

Posted 15 hrs ago

Job Summary

Own end-to-end marketing automation programs and lifecycle campaigns, from design and testing to optimization and governance, while collaborating with stakeholders and driving personalized customer journeys.

Lifecycle marketing and cross-sell campaigns
Audience segmentation and personalization
Campaign planning, execution, and performance optimization

Job Description

Responsibilities

Marketing Automation & Customer Journey Execution
Support the design, implementation, testing, and optimization of automated marketing campaigns across email and other digital channels.
Build and manage customer journeys, nurture campaigns, onboarding programs, and behavior-based communications within the bank's marketing automation platform.
Develop audience segmentation strategies to deliver relevant, personalized customer experiences.
Collaborate with internal stakeholders to identify opportunities for lifecycle marketing and automated cross-sell campaigns.
Monitor campaign performance and continuously optimize workflows based on engagement, conversion, and business results.
Ensure marketing automation activities comply with regulatory requirements, privacy standards, and internal governance.
Maintain and evolve the Bank's marketing automation platform, optimizing it's capabilities to support customer engagement, campaign engagement, personalization and growth initiatives.
Campaign Management & Marketing Communications
Support the VP, Marketing Manager in developing and executing integrated marketing campaigns for business lines.

Requirements

Bachelor's Degree in Marketing, Communications, Business, or a related field is required
4-7 years of experience in marketing, digital marketing, campaign management, or marketing automation is required
Experience using a marketing automation platform (such as Creatio, Salesforce Marketing Cloud, HubSpot, Adobe Marketo Engage, Iterable, Braze, or similar) is required
Experience managing email marketing campaigns and customer segmentation is required
Strong analytical skills with experience interpreting campaign performance data is required
Excellent organizational and project management skills with the ability to manage multiple initiatives simultaneously is required
Strong written and verbal communication skills is required

Preferred

Experience with Creatio marketing automation platform is preferred
Experience in financial services or another highly regulated industry is preferred
Familiarity with CRM systems and customer data segmentation is preferred
Experience with A/B testing and marketing optimization strategies is preferred
Knowledge of customer lifecycle marketing and personalization best practices is preferred
Banking experience is preferred

Middlesex Savings Bank

Middlesex is a $6 Billion mutual bank whose roots date back to 1835. We were founded for a specific purpose—to take care of residents of modest means whose needs were not being met by other financial institutions. Inherent in that mission was a commitment to serving the entire community with products and services that were fair and treating every member of the areas we served with respect. More than 185 years later, we haven’t wavered from those principles. That means providing the very latest in banking technology and traditional branch convenience at prices that people can afford. It means a commitment to extraordinary service such as a locally-based call center where people know you by name. And it means savings rates that are consistently higher than the average, week after week. It also means a powerful commitment to the business community, both locally and throughout the larger markets we serve. In fact, Middlesex is right there standing behind some of the most successful businesses, from the Main Street shops that add character and diversity to the towns we serve, to sophisticated companies in manufacturing, health care, real estate and professional and general services throughout Massachusetts and the other New England states. Whether we’re lending money or providing bank products, our goal is the same, to help our business customers be successful, now and for the long-term.Most of all, Middlesex is about people. Almost 600 talented individuals help Middlesex to be a different kind of place, a place where there is a respect for work-life balance and where the extraordinary work that our people do in the community is celebrated and recognized. Our mission lives on. Member FDIC, Equal Housing Lender, and NMLS #440578

Natick, Massachusetts, USA

567 employees (21 in marketing)

www.middlesexbank.com