Responsibilities

• Build, QA, and launch programs end-to-end: emails, nurtures, landing pages, forms, segmentation, webinars (ON24), SMS, and conversational flows (Conversica)
• Maintain and enhance the Marketo ↔ Salesforce integration day-to-day: smart campaigns, sync logic, lifecycle progression, routing handoffs, conversion tracking. Diagnose and fix issues proactively
• Build, QA, and maintain Marketo ↔ Salesforce workflows to support lead capture, scoring, routing, lifecycle stage progression, and conversion tracking
• Ensure accurate campaign attribution through consistent program-to-SFDC-campaign alignment, member status mapping, and program template governance
• Maintain data integrity through validation, normalization, and ongoing improvements to Marketo configuration (fields, objects, scoring models, program templates, tokens, and operational processes)
• Build and maintain SOPs, playbooks, and program templates allowing for scalable program execution and consistency across teams
• Partner with Demand Generation to monitor campaign and channel performance and improve outcomes through hypothesis-driven testing (e.g., A/B testing, audience refinement, nurture logic improvements, deliverability, and engagement)

Requirements

• Typically 6 to 8 or more years of increasing responsibility in terms of any applicable professional experience
• Typically a Bachelor's Degree or global equivalent in related discipline
• 4–6 years in marketing operations or marketing automation, with 3+ years hands-on in Marketo Engage — building, integrating, and debugging, not just sending
• Working knowledge of the Marketo ↔ Salesforce integration: sync behavior, campaign sync, lifecycle, and where things break
• Strong QA instincts. You check the unsubscribe link, the token, the segmentation logic, the send-time defaults, and the SFDC sync before you hit approve
• Clear writer. SOPs, briefs, status notes, and tickets that the next person can actually use
• Curious about AI in MarOps — comfortable getting hands dirty with new tools rather than waiting for documentation

Preferred

• Master's degree or global equivalent
• May hold one or more industry certifications

Benefits

• A robust benefits package including health coverage, retirement savings with company match, paid time off, parental leave, wellbeing resources, education support, and MORE!