Marketing Associate

Bedford, MA (On-site)

$75K/yr – $100K/yrMid Level3+ years expFull time

Posted 1 month ago

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Job Summary

Own multi channel communications governance for a healthcare diagnostics business unit, balancing writing, creative production, and event programs with budget discipline.

  • Project Management & Communications: own timelines, status reports, drafts, and agency coordination across business lines.
  • Content & Events: oversee manuscripts, promotional materials, national tradeshow programs, and corporate messaging with analytics.

Job Description

Responsibilities

  • Participates in a range of project management assignments to support the Manager
  • Develops and update timelines and status reports for all projects
  • Writes drafts of internal and external communications
  • Oversees the development, edits manuscripts and layouts for sales promotional materials within the specifications and timelines required for all business lines.
  • Develops strategies to optimize digital communications and platforms, including analytics
  • Supports national tradeshow and event programs
  • Works with outside agencies for communication material and services.
  • Assists in strategic development, production positioning and corporate messaging.
  • Prepares basic creative promotional material for selected programs.
  • Administers the processing of invoices and maintain budget updates

Requirements

  • Education: Bachelor's degree in marketing, business communications or a related discipline.
  • Experience: Minimum of 3 years of experience in business, communications and marketing,
  • Strong familiarity with digital marketing principles and best practices.
  • Experience using CRM, marketing automation, sales enablement tools, management/measurement tools to manage leads, track campaign performance, and personalize customer experiences
  • Management has the discretion of substituting relevant work experience for a degree and/or making exceptions to the years of experience requirement.
  • Strong Verbal and written communication skills
  • Strong organizational skills
  • Requires independent initiatives
  • Strong project management skills, including ability to multi-task, and manage multiple projects with competing levels of priority, leadership exposure and rigorous deadlines
  • Results driven, with a proactive approach to problem solving and innovation.
  • Knowledge of field staff sales operations and an understanding of the healthcare and medical device landscape is highly desirable
  • Strong writing and communication skills.
  • Analytical skills for data analysis and reporting.
  • Ability to work independently and as part of a team.

Preferred

  • Knowledge of field staff sales operations and an understanding of the healthcare and medical device landscape is highly desirable

Benefits

  • This role is eligible for medical, dental, and vision insurance, 401k plan retirement benefits with an employer match, as well as paid vacation and sick leave.
  • Our sales roles are eligible for participation in a commission plan and our management, and select professional roles, are eligible for a performance-based bonus.
Werfen logo

Werfen

Werfen is a growing, family-owned, innovative company founded in 1966 in Barcelona, Spain.We are a worldwide leader in specialized diagnostics in the areas of Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant.We operate directly in 30 countries, and in more than 100 territories through distributors. Our Headquarters are in Barcelona, Spain and our Technology Centers are located in the United States and Europe. Worldwide sales exceeded €2.2 billion in 2024, and our workforce is more than 7,000 strong.

Founded in 1959
Bedford, Massachusetts, USA
1.9K employees

Traffic Signals

Monthly Visitors
145.3K
Monthly Google Ads Budget
$310
Traffic Source Mix
Search
44.8%
Direct
45.5%
Referral
7.1%
Social
1.4%
Paid
1.1%

Headcount Trend

Current headcount: ~1.9K

Marketing Team

Marketing Roles Posted (Last 30 Days)
1