Responsibilities

• Design and deploy agentic workflows using Claude to handle high-volume, repeatable marketing tasks — including campaign brief generation, audience segmentation research, email sequence drafting, partner outreach templates, and post-event follow-up automation.
• Build Claude-powered pipelines that compress the time between campaign ideation and execution, enabling the marketing team to operate at a higher throughput without proportional headcount growth.
• Proactively identify manual workflows across the marketing function and propose AI-first alternatives, documenting and socializing solutions that other team members can adopt.
• Use Claude to synthesize performance data, surface trends across campaigns, and generate actionable recommendations for program optimization — reducing dependence on manual analysis.
• Stay current on AI tool capabilities and bring new workflows, prompting strategies, and automation patterns to the team on a regular cadence.
• Plan, coordinate, and execute integrated campaigns across email, webinars, regional events, and partnership activations within your assigned segment.
• Manage end-to-end logistics for webinars and virtual events, including speaker coordination, promotion, follow-up, and performance tracking.
• Support and co-own regional field event strategy in collaboration with the Events team, identifying the right conferences, trade shows, and hosted experiences for your market.
• Partner closely with SDRs to ensure smooth lead hand-off and campaign follow-up.
• Collaborate with Product Marketing to translate positioning and messaging into campaign assets.
• Support the execution of integrated GTM campaigns, ensuring alignment between marketing programs and SDR/Sales outreach motions.
• Identify and execute on co-marketing opportunities with associations, technology partners, and referral organizations within your segment.
• Coordinate joint webinars, digital programs, content collaborations, and event sponsorships with strategic partners to expand market reach.
• Work closely with the Content & Brand team to brief and develop segment-specific content, creative assets, and thought leadership pieces.
• Collaborate with Customer Marketing to identify advocacy opportunities and incorporate customer stories into campaign programs.
• Serve as the marketing point of contact for your segment, building strong relationships with Sales, SDRs, and other go-to-market stakeholders.
• Track and report on campaign and program performance, including email and partner program results, event ROI, webinar metrics, and contribution to pipeline.
• Use insights to iterate on programs, test new approaches, and continuously improve segment-level marketing effectiveness.
• Maintain accurate data hygiene and campaign tracking in HubSpot and Salesforce.

Requirements

• 2–4 years of marketing experience with hands-on exposure to multiple channels, including email, webinars, partnerships, events and/or content programs.
• Strong project management skills and the ability to manage competing priorities across multiple programs and stakeholders simultaneously.
• Experience with marketing automation and CRM platforms like HubSpot and/or Salesforce for campaign tracking and reporting, with a focus on operational excellence and process improvement.
• Excellent written and verbal communication skills, with the ability to collaborate across teams and tailor messaging to different audiences.
• Comfort working in a fast-paced, startup environment with a bias toward action and a willingness to roll up your sleeves.
• AI-first mindset with demonstrated use of tools like Claude to automate repeatable tasks and improve workflow efficiency; familiarity with other AI tools is a strong plus.
• Self-motivated, detail-oriented, analytically-minded and genuinely excited about the mission of improving mental and behavioral health outcomes.

Preferred

• Familiarity with behavioral health, home health, hospice, or healthcare software is a plus.

Benefits

• Wide and generous health benefits
• Significant equity
• 401(k) plans matched to 4%
• Flexible PTO + Additional mental health days off you can take any given moment simply because you need them.
• Fully remote work environment
• Opportunity to build, grow, and become highly instrumental in shaping how technology can increase the effectiveness of therapy.