Marketing Associate

Responsibilities

• Paid advertising
• Build, launch, and manage Meta ad campaigns across all 10 locations
• Write the copy, brief the creative, set the targeting, watch the numbers daily
• Kill what doesn't work fast; scale what does
• Expand us into channels we're not running yet (Google, TikTok) once you've earned it
• Promotions & offers
• Design the offer itself — the discount structure, the bundle, the LTO mechanic — not just the flyer
• Model what an offer costs us and what it should return before we launch it
• Run it, measure it, report on it
• New product & seasonal launches

Requirements

• Non-negotiable:
• You already work with AI daily. ChatGPT, Claude, Midjourney, whatever — you use it to write, analyze, research, design, and automate. Tell us specifically what you use and what you've built with it.
• You're driven. You move without being chased. You'd rather ship something imperfect Tuesday than something perfect next month.
• You understand offers. You know why BOGO, a $5 combo, and 20% off behave completely differently — and which one you'd run to grow weekday lunch traffic.
• You want to be in the stores. Marketing a food business from behind a laptop doesn't work. You'll be in our locations, tasting the product, watching customers, talking to managers.

Preferred

• Restaurant, QSR, café, or food-brand experience — internships, part-time work, and a family business all count
• Hands-on experience running paid social ads with a real budget
• Comfort with numbers: cost per acquisition, redemption rate, average check, ROI on a promo

Benefits

• Flexible schedule
• Paid time off