Responsibilities

• Coordinate and execute marketing events, including trade shows, internal activations, and promotional campaigns.
• Manage event logistics, vendor coordination, and on-ground execution to ensure successful delivery.
• Track post-event deliverables such as collateral usage, lead generation, and feedback analysis.
• Support rollout of marketing campaigns across digital, social media, email, and event channels.
• Assist in implementing brand strategies to improve visibility and market positioning.
• Ensure consistency in brand messaging and visual identity across all marketing touchpoints.
• Support development, review, and updates of marketing collateral, including presentations, brochures, and digital assets.
• Maintain and regularly update digital catalogs with the latest product and brand information.
• Coordinate with internal stakeholders and external agencies for content creation and campaign execution.
• Prepare and maintain marketing performance dashboards using tools such as Google Analytics and social media insights.
• Track and analyze engagement metrics and provide recommendations to improve reach, engagement, and conversions.
• Assist in tracking marketing budgets, monitoring expenses, and ensuring cost-effective execution of campaigns.
• Support continuous improvement initiatives to enhance marketing effectiveness and efficiency.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum 3 years of experience in marketing or a related role.
• Strong organizational, coordination, and project management skills.
• Familiarity with digital marketing tools such as Google Analytics, social media platforms, and CMS tools.
• Excellent communication skills and strong attention to detail.
• Ability to manage multiple tasks, prioritize effectively, and meet deadlines.

Preferred

• Experience in healthcare or pharmaceutical marketing.
• Exposure to brand management, event marketing, or digital campaign execution.
• Experience working with external vendors or marketing agencies.