Marketing Associate (Roederer Collection US) at Maisons Marques & Domaines USA | Sebastopol, CA | $70K/yr – $75K/yr

Marketing Associate (Roederer Collection US)

Sebastopol, CA (Remote)

$70K/yr – $75K/yrMid Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the cross-channel brand marketing engine from social content through paid media and trade marketing, with hands-on content creation, influencer programs, and events driving measurable awareness and sales.

Social & Content Ownership: produce on-brand social content, creator partnerships, and timely storytelling at wineries and events.
Campaign & Channel Management: plan and optimize paid campaigns across Google Ads, Meta, and DTC channels while coordinating promotions and cross-channel assets.
Measurement & Optimization: track engagement, reach, and conversions; report insights and actionable next steps to improve performance.

Job Description

Responsibilities

Social Media & Content: Develop brand content for social channels, including concepting, shooting, editing, and packaging assets aligned with brand voice and platform best practices.
Paid Campaigns: Build, manage and optimize paid campaigns across Google Ads and Meta.
Analytics & Reporting: Proactively track digital performance metrics across platforms and deliver clear reports with actionable insights and recommendations.
Website & SEO: Update campaign landing pages, optimize SEO content, improve UX, and pursue customer acquisition opportunities.
Content Capture & Storytelling: Lead content capture at wineries, brand events, activations, translating moments into on-brand storytelling across channels.
Influencer & PR: Identify influencer/PR opportunities to drive awareness and engagement and stay current on creator trends with actionable recommendations.
Influencer Programs: Manage day-to-day influencer/creator outreach, contracting, content coordination, approvals, and results tracking from outreach to delivery and payment.
Social Trends & Optimization: Monitor trends, analyze performance, and provide optimization recommendations.
Community Management: Lead community management and provide best-in-class customer service in the virtual realm, addressing negative sentiment.
External Partnerships: Develop relationships with influencers and partners to secure collaborations aligned with brand values and measurable results.

Maisons Marques & Domaines USA

Maisons Marques & Domaines USA (MMD USA) was founded in 1987 as the U.S. sales and marketing arm for Champagne Louis Roederer and its California winery, Roederer Estate. The key objectives were to manage the complex U.S. distribution system in order to ensure the delivery of perfect quality products to the consumers as well as to build each individual brand’s image.Today, the company has grown into a well-respected marketer of prestigious, family-owned producers. Several of the wineries represented by MMD USA are owned by Maison Louis Roederer, including:Roederer Estate, Scharffenberger Cellars, Domaine Anderson, Merry Edwards Winery, Diamond Creek Vineyards, Ramos Pinto, Delas Frères, Domaines Ott, and the Bordeaux properties of Château Pichon Comtesse and Château de Pez.In spite of its growth, MMD USA has retained the spirit of a small, hands-on company with a very dedicated team. It enjoys long-lasting and mutually rewarding alliances with key distributors in each U.S. market based on trust, personal commitment, and entrepreneurship. As the wine industry continues to evolve in the U.S., remains an outstanding and ambitious ambassador of the wineries it represents.

Founded in 1987

Oakland, California, USA

49 employees (3 in marketing)

www.mmdusa.net