Marketing Strategy & Operations Consultant (Associate Manager)
Carra
Santa Monica, CA (Hybrid)
$140K/yr - $147K/yrIn-houseFull-timeSenior level
4 hrs ago
Marketing Associate
Woodcliff Lake, NJ (On-site)
$65K/yr – $76K/yrFull time
Posted 3 months ago
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Job Description
Driven by a commitment to research, quality, and service, PDI provides innovative products, educational resources, training, and support to prevent infection transmission and promote health and wellness. Encompassing three areas, our Healthcare, Sani Professional and Contract manufacturing divisions, we develop, manufacture, and distribute leading edge products for North America and the world. We have several locations across the US and are looking for new Associates to join our team!
POSITION PURPOSE
The Marketing Associate, Upstream Marketing plays a key role in advancing the Environment of Care (EoC) portfolio strategy at PDI Healthcare. This position supports the Director of Upstream Marketing in executing on new product development (NPD) initiatives, market research, and portfolio development — while also owning the operational and executional workstreams that keep complex product launches moving forward. This is a high-visibility role offering direct exposure to upstream marketing strategy, cross-functional product development teams, and the full product lifecycle. The right candidate will quickly develop ownership of discrete projects and grow into broader upstream marketing responsibilities over time.
Essential Functions And Basic Duties
Strategic Support & Market Intelligence
EDUCATION/CERTIFICATION:
At PDI, we are also committed to helping our associates maintain a healthy and sustainable work/life balance and are proud to provide: Sick leave, generous vacation and holiday time, paid parental leave, summer hours, flex place/flex time options
POSITION PURPOSE
The Marketing Associate, Upstream Marketing plays a key role in advancing the Environment of Care (EoC) portfolio strategy at PDI Healthcare. This position supports the Director of Upstream Marketing in executing on new product development (NPD) initiatives, market research, and portfolio development — while also owning the operational and executional workstreams that keep complex product launches moving forward. This is a high-visibility role offering direct exposure to upstream marketing strategy, cross-functional product development teams, and the full product lifecycle. The right candidate will quickly develop ownership of discrete projects and grow into broader upstream marketing responsibilities over time.
Essential Functions And Basic Duties
Strategic Support & Market Intelligence
- Support the development and execution of EoC portfolio strategy by supporting market research, competitive analysis, and customer insight gathering
- Assist in the development of business cases for new product introductions, contributing data analysis and market findings that inform go/no-go decisions
- Help represent the voice of the customer in cross-functional product development discussions, supporting the Director in requirements definition and stakeholder alignment
- Support marketing deliverables for NPD projects and own/manage discrete, defined marketing projects with increasing independence over time
- Partner with cross functional project teams to ensure NPD milestones are met on time
- Maintain and track project documentation, timelines, and deliverables across active product development initiatives
- Timelines and accuracy of NPD deliverables
- Launch planning performance against EoC strategy objectives
- Demonstrated growth in project ownership and upstream marketing competencies over time
EDUCATION/CERTIFICATION:
- Bachelor's degree in Marketing, Business, Life Sciences, or related field required
- Foundational understanding of marketing principles and product development processes
- Familiarity with the healthcare industry, including market dynamics and customer segments, preferred
- Familiarity with the end-to-end product development lifecycle and basic market research methodologies; healthcare industry experience a plus, but a curiosity about customer needs, industry trends, and competitive dynamics is a must
- 2+ years of experience in marketing, product management, or a related field; Healthcare industry experience preferred but not required
- Experience supporting cross-functional projects or initiatives, with some exposure to business case development or product launch processes — and a desire to grow into owning these workstreams independently
- Demonstrated ability to manage multiple workstreams and deliver on deadlines
- Strong organizational skills with exceptional attention to detail — able to manage operational tasks with accuracy and follow-through
- Analytical mindset with the ability to synthesize market data and customer insights into clear summaries and recommendations
- Intellectually curious, with a desire to understand the "why" behind the business and grow into strategic marketing responsibilities
- Collaborative team player who can work effectively across functions including R&D, regulatory, supply chain, and sales
- Clear written and verbal communicator, comfortable interacting with internal stakeholders at multiple levels
- Self-starter who takes initiative, manages priorities well, and thrives in a fast-paced environment
- Comfortable with ambiguity and motivated by the opportunity to build skills and take on increasing ownership over time. Strong attention to detail, ensuring accuracy and quality in all aspects of work.
- No hazardous or significantly unpleasant conditions.
- $65,000 - $76,000 annually, plus bonus
- Medical & prescription drug coverage
- Dental / Vision plan
- 401(k) savings plan with company match
- Basic and supplemental life insurance
- Flexible Spending Accounts (FSAs)
- Short- and long-term disability benefits
- Health Advocacy Program / Employee Assistance Program (EAP)
At PDI, we are also committed to helping our associates maintain a healthy and sustainable work/life balance and are proud to provide: Sick leave, generous vacation and holiday time, paid parental leave, summer hours, flex place/flex time options
PDI Healthcare
PDI Healthcare offers evidence-based, market-leading Interventional Care, Environment of Care, UVC Disinfection, and Patient Care solutions, all designed to help reduce preventable infections, control associated costs, and ultimately help save lives across the healthcare continuum care. Our 40-year heritage has exclusively focused on fighting preventable infections and preserving the well-being of the facilities, clinicians, and patients touched by our products. We provide innovative products, educational resources, training, and support to help prevent infection transmission and promote health and wellness.--Environment of Care: The environment is a primary, and often unexpected, source of infections. Maintain a clean and sanitary environment with our Environment of Care solutions, which include Sani-Cloth®, the number one brand of disinfecting wipes in healthcare. PDI’s majority share acquisition of Tru-D® SmartUVC extends our portfolio from hard surfaces to total room decontamination, addressing the need for a layered approach to infection prevention. https://pdihc.com/family/environment-of-care/--Interventional Care: Different infection risks require different solutions. Our Interventional Care solutions, including skin antisepsis, device disinfection, and nasal decolonization, help you protect even the most vulnerable patients. https://pdihc.com/family/interventional-care/--Patient Care: Help your patients and residents remain clean and comfortable with our Patient Care solutions, which includes Sani-Hands®, the number one brand of hand hygiene wipes in healthcare. https://pdihc.com/family/patient-care/-- Tru-D Device: The Tru-D® device, part of PDI Healthcare’s market-leading infection prevention solutions, is an advanced UVC disinfection system that delivers one automated, measured dose of UVC to consistently disinfect a room from one position, ensuring significant pathogen reduction, reducing human error and documenting disinfection results.
