Marketing Associate (NYC Hybrid)

Responsibilities

• Working under supervision, writes content and copy that appeals to an academic audience for several types of direct-to-consumer campaigns.
• Supports in the creation and maintenance of academic subject-area catalogs: codes titles for subject, writes copy, proofreads, and assists in entry of extras for specific subjects.
• Writes teaching guides for the college and high school levels. Coordinates freelancing of guides as necessary.
• Engages with potential adopters and academic audiences to promote trade titles, answer inquiries, and support course adoption opportunities.
• Assists with departmental related customer service tasks, including email queries and the desk/exam copy process.
• Attends academic conferences - coordinates travel for authors, creates promotional materials for distribution, helps to set up our exhibit booth, recommends and sells books to attendees, and follows up with requests.
• Contributes to our departmental podcast series, HarperAcademic Calling.
• Explores and identifies opportunities for trade titles to be used in a variety of academic settings.
• Collaborates with colleagues across the department for ad hoc assignments as needed.

Requirements

• 4-year college degree or equivalent work experience
• 2-3 years of prior publishing (academic marketing experience preferred)
• Ability to work effectively with all levels of management
• Ability to set priorities while under pressure
• Excellent communication and multi-tasking skills
• Excellent organizational skills and exceptional attention to detail
• Proficiency with the Microsoft Office Suite and blogging platforms
• Knowledgeable about social media for marketing purposes
• Ability to travel to academic and library conferences as needed
• Links to writing samples required

Preferred

• Academic writing background preferred.

Benefits

• In addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce. Visit our careers webpage for more information.