Marketing Associate

Responsibilities

• Lead Generation & Prospecting Support the development and execution of lead-generation campaigns across email, digital, social, events, and other channels. Research target markets, organizations, and prospective customers to identify new business opportunities. Build and maintain prospect lists and ensure contact and company information is accurate and up to date. Support outbound prospecting initiatives.
• Lead Nurturing & Marketing Automation Develop and execute lead-nurturing campaigns that move prospects through the customer journey. Create and coordinate email communications, follow-up campaigns, and other touchpoints designed to keep Novir top of mind. Segment prospects and customers based on industry, business needs, engagement, and stage in the sales process. Monitor engagement and follow up on marketing activity to identify opportunities for outreach. Maintain accurate lead and campaign data in HubSpot. Track lead progression and help identify opportunities to improve conversion from marketing engagement to customer onboarding. Support reporting on lead generation, campaign performance, and pipeline contribution.
• Trade Show & Event Planning Own the planning and coordination of trade shows, conferences, and industry events. Maintain the annual trade show and event calendar, including deadlines, budgets, sponsorships, registrations, and logistics. Coordinate booth reservations, sponsorships, shipping, promotional materials, signage, collateral, and other event needs. Coordinate pre-event marketing campaigns, including email outreach and social promotion. Manage onsite logistics and ensure a professional and consistent Novir presence. Coordinate post-event follow-up, including lead entry, lead assignment, nurturing campaigns, and reporting. Track event ROI.
• Marketing Support Assist with development and distribution of marketing materials, presentations, sales collateral, and digital content. Support Novir's social media and email marketing initiatives. Support other marketing initiatives and projects as the business grows.

Requirements

• 3+ years of experience in marketing, lead generation, demand generation, event marketing, or a related role.
• Experience with CRM and marketing automation platforms; HubSpot experience strongly preferred.
• Strong organizational and project-management skills.
• Excellent written and verbal communication skills.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Strong analytical mindset with the ability to track and interpret campaign and event performance.

Benefits

• Competitive total compensation offerings
• Generous paid time off policy
• Medical, dental and vision insurance, some of which is covered by the company
• Company provided Disability and Life Insurance
• A friendly office atmosphere in our office space in Miilwaukee's Third Ward
• Opportunity to build something incredible while being surrounded by intelligent, hardworking and motivated coworkers
• Novir is a fast-growing startup with a work hard, play hard attitude. We look for smart, motivated individuals who are excited to build something incredible from the ground up!