Marketing Associate, Member Marketing

Chapel Hill, NC (On-site)

$60K/yr – $65K/yrMid Level2+ years expFull time

Posted 5 months ago

Job Summary

Coordinate campaigns and QA for Member Marketing while building template emails in SFMC.

  • Own collaboration and workflow across campaigns.
  • Must-have: 2+ years in marketing/ops and SFMC familiarity.
  • Standout: template-based email builds in Salesforce Marketing Cloud.

Job Description

Responsibilities

  • Own day-to-day project coordination and workflow management across the Member Marketing team to keep multiple campaigns on time and on track.
  • Coordinate timelines, approvals, stakeholder feedback, and handoffs across cross-functional partners to support campaign execution.
  • Manage basic copy and design updates across member-facing channels (email, landing pages, client assets, etc.).
  • Perform QA checks on marketing assets prior to launch (formatting, links, personalization, targeting, content accuracy).
  • Track campaign status and maintain calendars, trackers, briefs, creative specs, and launch checklists.
  • Pull and organize campaign performance reporting, highlighting key results and trends to support ongoing iteration and improvement.
  • Support monthly and quarterly client reporting by compiling data and preparing slides.
  • Build emails based on templates in Salesforce Marketing Cloud to support activation and engagement campaigns.

Requirements

  • 2+ years of experience in marketing, project coordination, or campaign operations (in-house or agency).
  • Bachelor’s Degree in Marketing, Communications, Business, or a related field required.
  • Proficiency with common marketing and collaboration tools (e.g., Google Workspace, Slack, project trackers like AirTable).
  • Experience supporting marketing campaigns across one or more channels (e.g., email, lifecycle, digital, web, paid, in-app).
  • Familiarity with CRM automation tools, e.g., Salesforce Marketing Cloud, preferred.

Preferred

  • Basic graphic design skills (e.g., Figma, Canva, Adobe Creative Suite).
  • Clear, concise written communication skills.
  • Detail-oriented with strong QA instincts (e.g., catching broken links, formatting issues, incorrect messaging, targeting errors).
  • Creative and logical thinker that can identify problems as well as develop solutions.
  • Willingness to pitch-in and have an entrepreneurial spirit to achieve shared goals.
  • Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

Benefits

  • generous benefits
Well logo

Well

3.3 Glassdoor

Well is a strategic engagement system that pairs a dynamic AI-nativeplatform with advisory services to drive persistent behavior change andtransform health data into hard-dollar savings.Well goes beyond surface-level engagement to drive down medicalcosts by nudging people to take action they wouldn’t have otherwisetaken and capturing the attention of the previously unengageablemembers. By quantifying the persistence required for specific healthoutcomes, the platform delivers precise, efficient interventions thatensure long-term impact.

Founded in 2019
Chapel Hill, North Carolina, USA
433 employees (20 in marketing)
46% recommend to a friend
32% CEO approval

Salaries

Posted range

$60K/yr – $65K/yr

Taken straight from the job posting.

See all Well salaries

Funding

Total Funding
$166.8M
Last Raise
$30M
Series B, 11 months ago

Funding History

  • Apr 2025
    Series B • $30M
  • Dec 2021
    Series B • $71.9M
  • Mar 2021
    Series A

Traffic Signals

Monthly Visitors
31K
Traffic Source Mix
Search
24.1%
Direct
61.2%
Referral
10.3%
Social
2.9%
Paid
1.4%

Headcount Trend

Current headcount: ~440

Recent News

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Marketing Associate, Member Marketing

Well · Chapel Hill, NC · On-site