The Design Group is seeking an enthusiastic Marketing Associate to join our team! The ideal candidate will have a Bachelor’s degree in Marketing, English, Communications, Journalism, or related course of study, in addition to a solid understanding of content marketing, search engine optimization and social media marketing. Experience in agency-level marketing, digital marketing and/or social media marketing highly preferred.

Successful candidates will be highly motivated self starters with a strong work ethic and attention to detail. The ideal candidate will be adaptable, with the ability to work independently and collaboratively in a fast-paced environment. Must be able to effectively multitask with multiple deadlines and work well under pressure. Must have very strong verbal and written communication skills via email, phone, and in person.

Primary Responsibilities

• Spearhead search engine optimization campaigns including site health initiatives, keyword research, analysis and implementation and link building campaigns
• Reporting and Data analysis, including analytics reviews, data gathering, analysis, and presentation development
• Email marketing strategy, content and design through key platforms like MailChimp, Omnisend, and Constant Contact
• Research, test and implement AI tools and techniques and integrate into systems and processes
• Content Marketing - Developing powerful, keyword saturated content pieces aligned with client expectations, from blogs to case studies to white papers
• Keep a strong pulse on overall reporting and performance. Analytics reviews, data gathering, analysis, and presentation development. 
• Provide innovation and strategy amongst marketing and social media initiatives based on performance and trends
• Support of basic account management tasks, including client communication, content and marketing calendars, budget monitoring, etc.
• Support organic and paid social media campaign strategies, content development, and scheduling
• Assist with task management, resource allocation and contract fulfillment monitoring through Project Management tools

Position Qualifications

• Advanced copy writing and editing skills; strong attention to grammar, writing techniques, spelling and professional content etiquette.
• Experience with content writing - blogs, emails, website content, press releases, social media, etc.
• Ability to develop powerful, rich content on established subject matter
• Solid understanding of the Digital Marketing landscape and best practices
• Experience with Google Analytics and/or Data Studio
• A passion for data analysis and strong analytical and problem-solving skills
• Ability to conduct research and utilize tools to evaluate and recommend strategies and tactics

Softwares & Tools

• SEMRush
• Click Up
• Google Workspace
• Google Analytics
• Google Data Studio
• Email Platforms like Constant Contact, MailChimp and OmniSend
• Social Media Platforms - Instagram, Facebook, LinkedIn, X, TikTok, SnapChat, Reddit
• Later / Scheduling Software
• Google Suite
• WordPress
• Yoast
• Adobe 
• Canva
• DropBox

About The Design Group

Located in the heart of Downtown Charleston, The Design Group is a unique full-service marketing agency with strong roots in digital marketing, custom website development and design, and branding. Our approach to marketing is to develop highly customized strategies based on our client’s goals in an effort to push results. At TDG, we focus on creating digital experiences, as well as ongoing optimization and growth strategies.

Our Culture

We love what we do — and we have a lot of fun doing it. At TDG, we color outside the lines, think outside the box, bringing fresh ideas that inspire to the table. A team of highly motivated individuals, we consistently push ourselves to be the best we can, personally and professionally (always with a cup of our on-tap cold brew in hand). We offer a fun culture, great benefits, competitive wages, and hands-on experience to help you grow your career.