Marketing Associate

Responsibilities

• Social Media Management
• Manage day-to-day social media activities across platforms, including Instagram, Facebook, TikTok, and other relevant channels.
• Develop and maintain a social media content calendar aligned with marketing campaigns, promotions, and brand initiatives.
• Create engaging content, including posts, Instagram Stories, Reels, short-form videos, and graphics.
• Capture photos and videos of providers, treatments, events, and behind-the-scenes activities to create authentic, engaging content.
• Write compelling social media captions that reflect BOYD’s brand voice and encourage audience engagement.
• Monitor social media trends, identify relevant content opportunities, and recommend creative ways to grow engagement and reach.
• Monitor comments, messages, and audience interactions, coordinating responses with the appropriate team members.
• Track social media performance and provide insights to help optimize content and engagement.
• Develop, design, and execute marketing email newsletters, promotional campaigns, and patient communications.

Requirements

• Strong writing and editing skills
• Proficiency in graphic design software (e.g., Adobe Creative Suite)
• Excellent organizational and time management skills
• Strong attention to detail
• A passion for the beauty and wellness industry
• A team-oriented approach with a positive attitude
• Strong understanding of the local community and ability to identify relevant events and marketing opportunities