Responsibilities

• The Marketing Assistant is responsible for providing assistance and support for Associated Students (A.S.) marketing campaigns and projects, campus and vendor relationship building, and special promotions supporting Associated Students.
• This position will focus on delivering a consistent image and deepening awareness of A.S. programs, events and services.
• The A.S. Marketing Department position requires collaboration to develop and execute multi-channel campaigns promoting Associated Students' programs and services to boost engagement and utilization.
• Newsletter & Digital Engagement (Spartan Scoop & Sammy App) - Content Strategy: Writes and edits monthly newsletter content and curates Sammy App resources to drive student engagement and brand awareness.
• Newsletter & Digital Engagement (Spartan Scoop & Sammy App) - Strategic Alignment: Develops project management systems to track internal marketing toolkits and ensure app content aligns with various A.S. sub-departments and SJSU partners.
• Newsletter & Digital Engagement (Spartan Scoop & Sammy App) - Optimization: Manages platform health and analyzes engagement data to continuously improve the reach of digital communication channels.
• Content Creation & Social Media Strategy - Multi-Platform Execution: Develops, creates, and monitors engaging content (captions, videos, graphics) for Instagram and Facebook; ensures brand alignment through a manager-approval workflow for all static posts.
• Content Creation & Social Media Strategy - Event Coverage & Live Engagement: Attends campus events to capture high-quality content; maintains the autonomy to post live video updates while coordinating with leadership for story and feed-post approval.
• Content Creation & Social Media Strategy - Collaborative Video Production: Collaborates with the marketing team, Board of Directors, and campus partners (affiliates and department representatives) to strategically plan and execute video production.
• Content Creation & Social Media Strategy - Campaign Promotion: Amplifies departmental campaigns, surveys, and applications by distributing links and strategic calls-to-action across all digital channels.

Requirements

• Enrollment: Must be a current SJSU student.
• Platform Experience: Proficiency in Constant Contact (including email marketing best practices such as open rates and A/B testing) and the Sammy App for campus engagement.

Preferred

• Concentration in Journalism, Communications, Public Relations, or Marketing.
• Experience with Content Management Systems (CMS) or Project Management software.