Responsibilities

• The Marketing Assistant supports A.S. marketing campaigns, campus/vendor relationships, and special promotions.
• Deliver a consistent image and deepen awareness of A.S. programs, events, and services.
• Collaborate to develop multi-channel campaigns promoting A.S. programs and services to boost engagement.
• Content strategy: writes monthly newsletter content and curates Sammy App resources.
• Strategic alignment: develop project management systems to track internal toolkits and align app content with A.S. sub-departments and partners.
• Optimization: manage platform health and analyze engagement data to improve reach of digital channels.
• Content creation & social media: develop and monitor content for Instagram and Facebook with manager approval workflow.
• Event coverage: attend campus events to capture content and post live updates with leadership approval.
• Collaborative video production: plan and execute video production with team and campus partners.
• Campaign promotion: amplify campaigns, surveys, and applications across digital channels.
• Trend reporting: research social trends and campus news to produce a Weekly Trend Report.

Requirements

• Enrollment: Must be a current SJSU student.
• Platform experience: Experience with social media (Instagram, Facebook) and email marketing tools (Constant Contact) preferred but training provided.
• Software: Experience with Microsoft 365 and Google Workspace; familiarity with Slack/Asana and tools like Canva or Adobe Express is a plus.
• Preferred qualifications: Concentration in Journalism, Communications, Public Relations, or Marketing.
• Experience with CMS or Project Management software.

Nice To Have

• Experience with CMS or Project Management software.