Marketing Associate

Responsibilities

• Monitor daily lead volume and pacing, and adjust campaigns to keep a consistent flow of quality leads
• Manage paid campaigns in Google Ads, Meta, and other ad platforms, including budgets, bids, keywords, negative keywords, audiences, and ad copy
• Track lead quality alongside the sales team, using CRM data to identify what's working and where spend is being wasted
• Maintain conversion and call tracking, including UTM parameters, Google Analytics 4, and Google Tag Manager
• Make updates to our website and landing pages in WordPress, including content edits, form changes, and conversion improvements
• Plan and run A/B tests across ads, landing pages, and email
• Build regular performance reports covering metrics like cost per lead, contact rate, and channel performance
• Coordinate with vendors and freelancers on ad creative and other marketing projects

Requirements

• 2+ years of experience in a marketing role, ideally in performance or digital marketing
• Hands-on experience managing campaigns in Google Ads or similar ad platforms
• Comfort working with data in Google Analytics, spreadsheets, or reporting dashboards
• Strong attention to detail and the ability to spot problems in campaign or lead data quickly
• Clear communication and the ability to explain results to both marketing and sales teams
• Self-starter who can manage priorities with minimal oversight

Preferred

• Background in life insurance, financial services, or another lead generation business
• Experience with WordPress, Google Tag Manager, or call tracking tools
• Familiarity with CRM systems and lead management
• Understanding of marketing compliance in regulated industries, such as TCPA consent rules

Benefits

• 401(k) and 401(k) matching
• Health, dental, and vision insurance
• Short-term and long-term disability
• Life insurance
• Paid time off