Responsibilities

• Assist in creating and managing content for social media platforms, including Facebook, Instagram, LinkedIn, and Twitter, ensuring consistent brand voice and messaging.
• Working Saturday & Sundays in the Marina Office during peak season, greeting customers, recieving payments, answering phones, processing store sales
• Some of the marketing work can possibly be completed remotely but Saturday & Sundays 9 am to 4pm during peak season will be required.
• Support the development of digital marketing campaigns utilizing tools such as Google Ads, Facebook Advertising, and email marketing platforms.
• Conduct keyword research and optimize website content using SEO tools to improve search engine rankings and increase organic traffic.
• Help manage content management systems like WordPress and other platforms to update website pages and landing sites regularly.
• Collaborate with design teams to produce engaging graphics using Adobe Photoshop, Adobe Creative Suite, and other graphic design tools.
• Monitor campaign performance through Google Analytics, SEM (Search Engine Marketing), and analytics dashboards to identify opportunities for conversion optimization.
• Contribute to marketing automation efforts by assisting with email marketing campaigns, lead nurturing workflows, and performance marketing initiatives.

Requirements

• Proficiency with SEO tools, Google Analytics, Google AdWords, and Google Ads for campaign tracking and optimization.
• Strong knowledge of social media management strategies including Facebook Advertising and content creation best practices.
• Experience with website development languages such as HTML, CSS, JavaScript, and SQL is a plus for technical content updates.
• Skilled in graphic design software including Adobe Photoshop and Adobe Creative Suite for visual content creation.
• Familiarity with content management systems like WordPress or similar platforms for website updates.
• Ability to perform keyword research and apply SEO techniques to enhance online visibility.
• Excellent copywriting skills for creating compelling content tailored for different digital channels.
• Understanding of digital marketing concepts such as SEM, performance marketing, B2B marketing, e-commerce strategies, and analytics-driven decision making.
• Strong organizational skills with the ability to manage multiple projects simultaneously while maintaining attention to detail.