Marketing Assistant

Responsibilities

• Assist in the development and execution of digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and social media channels.
• Conduct keyword research and utilize SEO tools to enhance website visibility and organic search rankings.
• Support content creation efforts, including writing blog posts, social media content, and email marketing campaigns.
• Manage website updates using content management systems like WordPress and ensure website management best practices.
• Analyze web analytics data using tools like Google Analytics and Google Tag Manager to generate performance reports and optimize campaign effectiveness.
• Collaborate on paid advertising campaign management, including setup, monitoring, and performance analysis for paid search marketing and social media advertising campaigns.
• Assist with graphic design tasks using Adobe Creative Suite tools such as Photoshop and other Adobe Creative Suite applications to produce engaging visual content.
• Support marketing automation initiatives by setting up workflows and tracking key performance metrics to improve conversion optimization strategies.

Requirements

• Proven experience with digital marketing tools such as SEO tools, Google Ads (formerly Google AdWords), Facebook Advertising, SEM (Search Engine Marketing), and web analytics reporting.
• Familiarity with website management platforms like WordPress and content management systems.
• Basic knowledge of HTML, CSS, JavaScript, SQL or other technical skills beneficial for website management and performance marketing.
• Experience in content creation, graphic design, and social media marketing strategies across various platforms.
• Understanding of paid advertising campaign setup, management, and optimization for both B2B (business-to-business) and B2C (business-to-consumer) audiences.
• Ability to analyze data using Google Analytics or similar tools to inform decision-making and improve campaign ROI.
• Strong organizational skills with the ability to manage multiple projects simultaneously while maintaining attention to detail.

Benefits

• Dental insurance
• Health insurance
• Health savings account
• Vision insurance