Marketing Assistant (SEO/AEO/GEO) at Piping Technology & Products, Inc. | Houston, TX

Piping Technology & Products, Inc.

Marketing Assistant (SEO/AEO/GEO)

Houston, TX (On-site)

$50K/yr - $55K/yr (Est.)Entry LevelFull time

Posted 3 months ago

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Job Summary

Drive marketing operations and SEO initiatives to boost website traffic and inbound leads.

Must-have: familiarity with HubSpot, Google Analytics, and SEMrush for performance tracking.
Collaborate with sales and internal teams to support marketing initiatives and lead generation.

Job Description

Responsibilities

Execute SEO initiatives including keyword research, on-page optimization, technical improvements, and backlink management
Support AEO/GEO efforts to improve visibility in AI-driven search
Identify and implement opportunities to increase website conversions and inbound RFQs
Build and manage automated workflows in HubSpot and Zapier for lead capture, routing, and follow-up
Maintain CRM structure including list creation, imports, deduplication, and segmentation
Research and implement tools to improve marketing performance and efficiency
Track performance across campaigns using Google Analytics, HubSpot, and related tools
Monitor metrics such as traffic, lead volume, conversion rates, and campaign ROI
Generate insights to inform ongoing optimization
Clean, organize, and analyze marketing data using Excel and Google Sheets

Piping Technology & Products, Inc.

PT&P, along with its wholly-owned subsidiaries (U.S. Bellows, Inc., Sweco Fab, Inc., Pipe Shields, Inc., and Anchor Darling, Ent.), manufacture a variety of high-quality engineered pipe supports. Since 1978, PT&P has catered to every industry in need of superior performance of pipe hangers, expansion joints, pre-insulated supports, as well as other various pipe support products. PT&P strives to satisfy each customer's request from custom designed and engineered products to emergency situations in need of critical and time-restricted attention.

Founded in 1975

Houston, Texas, USA

713 employees (15 in marketing)

pipingtech.com