Piping Technology & Products, Inc. logo
Piping Technology & Products, Inc.

Marketing Assistant (SEO/AEO/GEO)

Houston, TX (On-site)

$50K/yr - $55K/yr (Est.)Entry LevelFull time

Posted 5 months ago

Job Summary

Drive marketing operations and SEO initiatives to boost website traffic and inbound leads.

  • Must-have: familiarity with HubSpot, Google Analytics, and SEMrush for performance tracking.
  • Collaborate with sales and internal teams to support marketing initiatives and lead generation.

Job Description

Responsibilities

  • Execute SEO initiatives including keyword research, on-page optimization, technical improvements, and backlink management
  • Support AEO/GEO efforts to improve visibility in AI-driven search
  • Identify and implement opportunities to increase website conversions and inbound RFQs
  • Build and manage automated workflows in HubSpot and Zapier for lead capture, routing, and follow-up
  • Maintain CRM structure including list creation, imports, deduplication, and segmentation
  • Research and implement tools to improve marketing performance and efficiency
  • Track performance across campaigns using Google Analytics, HubSpot, and related tools
  • Monitor metrics such as traffic, lead volume, conversion rates, and campaign ROI
  • Generate insights to inform ongoing optimization
  • Clean, organize, and analyze marketing data using Excel and Google Sheets
Piping Technology & Products, Inc. logo

Piping Technology & Products, Inc.

PT&P, along with its wholly-owned subsidiaries (U.S. Bellows, Inc., Sweco Fab, Inc., Pipe Shields, Inc., and Anchor Darling, Ent.), manufacture a variety of high-quality engineered pipe supports. Since 1978, PT&P has catered to every industry in need of superior performance of pipe hangers, expansion joints, pre-insulated supports, as well as other various pipe support products. PT&P strives to satisfy each customer's request from custom designed and engineered products to emergency situations in need of critical and time-restricted attention.

Founded in 1975
Houston, Texas, USA
713 employees (15 in marketing)
pipingtech.com

Salaries

SalaryGuide estimate

$50K/yr – $55K/yr

Modelled from 5 comparable roles.

See all Piping Technology & Products, Inc. salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
51.6K
Monthly Google Ads Budget
$3
Traffic Source Mix
Search
39.3%
Direct
54.6%
Referral
4.6%
Social
0.9%
Paid
0.5%

Headcount Trend

Current headcount: ~713
Piping Technology & Products, Inc. logo

Marketing Assistant (SEO/AEO/GEO)

Piping Technology & Products, Inc. · Houston, TX · On-site