Marketing Assistant

Responsibilities

• Assist in developing and implementing digital marketing campaigns across platforms such as social media, email, SEM (Search Engine Marketing), and paid advertising campaigns.
• Manage website content using content management systems like WordPress and ensure website updates align with marketing goals.
• Create engaging content for social media, email marketing, blogs, and other digital channels, ensuring brand consistency.
• Design graphics and visuals using Adobe Creative Suite (Photoshop, Illustrator) to enhance campaign materials.
• Monitor and report on campaign performance metrics, providing insights to optimize future marketing efforts.

Requirements

• Experience with website management platforms such as WordPress and familiarity with HTML, CSS for basic website adjustments.
• Strong content creation skills including copywriting, graphic design, and multimedia content development.
• Knowledge of social media advertising campaigns on platforms like Facebook Advertising and other social media marketing tools.
• Ability to manage digital marketing automation tools for email marketing campaigns and lead nurturing processes.
• Understanding of web analytics reporting to measure campaign success and inform data-driven decisions.
• Technical proficiency in website management, including familiarity with Google Tag Manager for tracking implementation.
• Experience in e-commerce environments, supporting online sales initiatives through paid advertising campaigns and performance marketing strategies.

Benefits

• Flexible schedule
• Health insurance
• Paid time off