Responsibilities

• Assist in the development and execution of digital marketing campaigns, including paid advertising campaigns on platforms such as Facebook Ads and Google Ads.
• Manage and optimize social media advertising campaigns to increase reach, engagement, and conversions across channels like Facebook, Instagram, LinkedIn, and Twitter.
• Conduct keyword research and utilize SEO tools to improve website visibility and organic traffic through search engine optimization (SEO) strategies.
• Create compelling content for websites, blogs, email marketing campaigns, and social media posts that align with brand voice and marketing goals.
• Support website management using content management systems like WordPress; update pages, monitor site performance, and implement improvements using HTML, CSS, JavaScript, and Google Tag Manager.
• Analyze web analytics data using tools such as Google Analytics and Web analytics reporting to measure campaign performance and identify opportunities for optimization.
• Collaborate with design teams to produce visually appealing graphics using Adobe Photoshop and Adobe Creative Suite for digital assets.
• Assist in setting up digital marketing campaigns with tools like Google AdWords (now Google Ads), SEM (Search Engine Marketing), and marketing automation platforms to maximize ROI.
• Monitor industry trends and perform competitor analysis to refine strategies for conversion optimization and performance marketing initiatives.
• Support email marketing efforts by crafting engaging copy, segmenting audiences, and tracking campaign effectiveness.

Requirements

• Proven experience or strong familiarity with SEO tools, Google Analytics, Google Ads (AdWords), SEM, social media management platforms, and web analytics reporting.
• Proficiency in Adobe Photoshop, Adobe Creative Suite, WordPress, HTML/CSS/JavaScript basics, SQL knowledge is a plus.
• Demonstrated ability in content creation, copywriting, graphic design, and managing paid advertising campaigns across social media platforms.
• Technical proficiency with website management systems (CMS), Google Tag Manager, marketing automation tools, and web analytics tools.
• Strong understanding of digital marketing concepts including paid search marketing (Paid Search Marketing), performance marketing strategies, keyword research techniques, and conversion optimization practices.
• Excellent communication skills with the ability to craft compelling copy for diverse audiences.
• Ability to analyze data effectively to inform decision-making through marketing analytics insights.
• B2B marketing experience is advantageous but not required; a passion for learning new digital tools is essential.

Preferred

• B2B marketing experience is advantageous but not required; a passion for learning new digital tools is essential.