Marketing Assistant

Palmdale, CA (Hybrid)

Salary Not AvailableIntern/New GradPart time

Posted 2 days ago

Job Summary

You will own content production, campaign execution, event marketing, and performance reporting for Baracoa’s marketing efforts, coordinating with the restaurant team and external partners.

  • Own the content calendar, posts, graphics, and promotions
  • Coordinate event materials and on-site content capture
  • Analyze data from social, ads, and reservations to drive improvements

Job Description

Responsibilities

  • Content production: Plan, photograph, film, edit, and prepare social media content that accurately represents our food, drinks, team, and atmosphere.
  • Campaign execution: Create and maintain a content calendar; prepare posts, graphics, event promotions, email campaigns, and SMS campaigns; and check every detail before publication.
  • Event marketing: Coordinate promotional materials and content for live music, salsa events, coffee, catering, and special events. Attend selected events to capture content.
  • Performance reporting: Gather data from social media, Meta Ads, Google Ads, Toast, and reservation platforms. Organize it into clear reports showing what was done, what it cost, and the results.
  • Continuous improvement: Identify which content and promotions are working, recommend specific changes, and help implement approved improvements.
  • Project coordination: Keep assets, deadlines, and requests organized while working with the restaurant team and outside creative partners.

Requirements

  • A portfolio with examples of social media content, photography, video, design, or marketing campaigns you personally created.
  • Strong Canva skills, experience creating short videos for social media, and the ability to write clear, engaging copy in English.
  • The ability to combine creative ideas with performance analysis: you can make a compelling post and evaluate whether it achieved its goal.
  • Sound judgment, attention to detail, and the confidence to move assigned work forward independently.
  • A track record of meeting deadlines, adapting to changing priorities, and seeing projects through to completion.
  • Professional communication and a collaborative approach to working with a dynamic restaurant team.
  • Availability to work on-site in Palmdale and occasionally attend evening or weekend events.
  • Spanish fluency and experience with restaurant marketing, Meta Business Suite, Google Ads, Mailchimp, Toast, or OpenTable are valuable.

Benefits

  • Employee discount
  • Flexible schedule

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Marketing Assistant

Baracoa Cuban Restaurant & Epic Milestone Catering · Palmdale, CA · Hybrid