Marketing Assets Designer

Responsibilities

• Marketing Assets Designer is a graphic designer who designs visual and print marketing assets to promote CRS’ products, services, institutes, website, campaigns and advertisements, and branded merchandise.
• The Marketing Asset Designer collaborates on creative ideas and creates designs that meet project/marketing campaign objectives across a broad range of media and platforms.
• This position also designs to and provides detailed specifications and optimized HTML and CSS, and prepares file layouts for print vendors or digital publishing.
• Other responsibilities include creating or supporting the creation of brand images, logos, and visual identities, and contributing to website design.
• The Marketing Asset Designer has the core goal and expectation to combine visual elements with strategic messaging to capture audience attention, build brand trust, and drive measurable actions such as clicks, leads, and sales. Designs are expected to turns creative aesthetics into business results.
• Must have a mix of technical skills in visual design tools, digital publishing formats, and marketing technology knowledge.
• This is an onsite position. There is no option for remote or hybrid work.
• PRIMARY DUTIES & RESPONSIBILITIES INCLUDE:
• Designs visual and print marketing assets
• - Blends graphic design principles with marketing strategies.

Requirements

• This is not an entry-level position; at least 2 years of hands-on progressive experience in marketing design with a varied portfolio of real design (not concepts) that demonstrate your style and results.
• Bachelor’s degree in graphic design or marketing with 2 or more years of experience focused on marketing design.
• Mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, or Canva.
• Working knowledge of HTML/CSS, web layout.
• Expert knowledge of social media formats.
• Skilled in PowerPoint.
• Knowledge of HubSpot and WordPress. Must be able to quickly learn, master and guide others in the HubSpot platforms used in marketing.
• Able to talk about design ideas with non-designers and translate ideas into accurate concepts
• Comfortable communication with multiple levels of professionals.
• Skilled at handling multiple projects at the same time under tight deadlines; can remain composed and creative under pressure.